Pixar

Pixar
• Contents
• Pushing for Computer Animated Films
• Boosting the Creative Component

• Becoming Accomplished Storytellers
• Pumping Out the Hits
• To infinity and beyond?

Contents
• KEY POINT
Year: 2009
Pixar: a successful studio (animation)firm
Disney V.S Pixar
Important person: Bob Iger/Steve Jobs/Edwin E.Catmull/ John Lasseter

• Disney CEO Bob Iger worked hard to clinch the deal to acquire Pixar(one of the world’s most successful animation companies.2006)
• Steve Jobs make a deal with Disney to split the profits, ticket sales ,video sales , and merchandising royalties .

• Iger and Jobs try to protect Pixar’s creative culture . Pixar has continued to operate independently of Disney’s own animation studios ,its key talent has overseen combined activities of both Disney and Pixar.
• In order to ensure that Pixar manages to preserve its freewheeling entrepreneurial culture ,Jobs sits on a committee to protect   its unique approach to making movies.
• Pixar remains committed to making films that are original in concept and execution despite the risks involved.
Pushing for Computer Animated Films
Boosting the Creative Component
• Pixar continued to develop computer animation technology.
• Steve jobs understood after Toy Story, that it would be the marriage of technology and creativity that would allow Pixar to rise above most of it’s competition.
• Catmull has built the creative innovation by creating programs to develop the employees.

• Employees are encouraged to devote up to 4 hours a week, every week, to furthering their education at Pixar university.
• It is this emphasis on the creative use of technology that kept Pixar on the cutting edge.

Becoming Accomplished Storytellers
• Steve Job's goal is to develop Pixar into an animated movie studio that is known for the quality of its storytelling above everything else.
• Steve Jobs said:   We want to create some great stories and characters that endure with each... [continues]

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