• Pushing for Computer Animated Films
• Boosting the Creative Component
• Becoming Accomplished Storytellers
• Pumping Out the Hits
• To infinity and beyond?
• KEY POINT
Pixar: a successful studio (animation)firm
Disney V.S Pixar
Important person: Bob Iger/Steve Jobs/Edwin E.Catmull/ John Lasseter
• Disney CEO Bob Iger worked hard to clinch the deal to acquire Pixar(one of the world’s most successful animation companies.2006)
• Steve Jobs make a deal with Disney to split the profits, ticket sales ,video sales , and merchandising royalties .
• Iger and Jobs try to protect Pixar’s creative culture . Pixar has continued to operate independently of Disney’s own animation studios ,its key talent has overseen combined activities of both Disney and Pixar.
• In order to ensure that Pixar manages to preserve its freewheeling entrepreneurial culture ,Jobs sits on a committee to protect its unique approach to making movies.
• Pixar remains committed to making films that are original in concept and execution despite the risks involved.
Pushing for Computer Animated Films
Boosting the Creative Component
• Pixar continued to develop computer animation technology.
• Steve jobs understood after Toy Story, that it would be the marriage of technology and creativity that would allow Pixar to rise above most of it’s competition.
• Catmull has built the creative innovation by creating programs to develop the employees.
• Employees are encouraged to devote up to 4 hours a week, every week, to furthering their education at Pixar university.
• It is this emphasis on the creative use of technology that kept Pixar on the cutting edge.
Becoming Accomplished Storytellers
• Steve Job's goal is to develop Pixar into an animated movie studio that is known for the quality of its storytelling above everything else.
• Steve Jobs said: We want to create some great stories and characters that endure with each... [continues]
Cite This Essay
(2012, 11). Pixar. StudyMode.com. Retrieved 11, 2012, from http://www.studymode.com/course-notes/Pixar-1234099.html
"Pixar" StudyMode.com. 11 2012. 11 2012 <http://www.studymode.com/course-notes/Pixar-1234099.html>.
"Pixar." StudyMode.com. 11, 2012. Accessed 11, 2012. http://www.studymode.com/course-notes/Pixar-1234099.html.