Pestle Analysis on Sri Lanka
PESTLE analysis
Project Cycle Management -----
A short training course in project cycle management for subdivisions of MFAR in Sri Lanka MFAR, ICEIDA and UNU-FTP
Ministry of Fisheries and Aquatic Resources (DFAR) Sri Lanka
Icelandic International Development Agency (ICEIDA) Iceland
United Nations University Fisheries Training Programme (UNU-FTP) Iceland
Content
• What is PESTLE analysis? • What does PESTLE analysis include? • Case study on post harvest losses.
Learning objectives
• After this lecture participants will be able to identify and undertake PESTLE analysis
PESTLE analysis
• PESTLE is an analytical tool which considers external factors and helps you to think about their impacts
PESTLE analysis
• Is a useful tool for understanding the “big picture” of the environment in which you are operating
• By understanding your environment, you can take advantage of the opportunities and minimize the threats.
• This provides the context within which more detailed planning can take place to take full advantage of the opportunities that present themselves.
The factors in PESTLE analysis
• P – Political
– The current and potential influences from political pressures
• E - Economic
– The local, national and world economic impact
• S - Sociological
– The ways in which changes in society affect the project
• T - Technological
– How new and emerging technology affects our project / organization
• L - Legal
– How local, national and global legislation affects the project
• E - Environmental
– Local, national and global environmental issues
PESTLE vs. SWOT
• In contrast to a SWOT, PESTLE encourages you to think about the wider environment and what might be happening now and in the future which will either benefit or be of disadvantage to the organization, individual etc – a kind of radar which picks up trends and developments in the external environment which can be used to inform longer term planning and
Project Cycle Management -----
A short training course in project cycle management for subdivisions of MFAR in Sri Lanka MFAR, ICEIDA and UNU-FTP
Ministry of Fisheries and Aquatic Resources (DFAR) Sri Lanka
Icelandic International Development Agency (ICEIDA) Iceland
United Nations University Fisheries Training Programme (UNU-FTP) Iceland
Content
• What is PESTLE analysis? • What does PESTLE analysis include? • Case study on post harvest losses.
Learning objectives
• After this lecture participants will be able to identify and undertake PESTLE analysis
PESTLE analysis
• PESTLE is an analytical tool which considers external factors and helps you to think about their impacts
PESTLE analysis
• Is a useful tool for understanding the “big picture” of the environment in which you are operating
• By understanding your environment, you can take advantage of the opportunities and minimize the threats.
• This provides the context within which more detailed planning can take place to take full advantage of the opportunities that present themselves.
The factors in PESTLE analysis
• P – Political
– The current and potential influences from political pressures
• E - Economic
– The local, national and world economic impact
• S - Sociological
– The ways in which changes in society affect the project
• T - Technological
– How new and emerging technology affects our project / organization
• L - Legal
– How local, national and global legislation affects the project
• E - Environmental
– Local, national and global environmental issues
PESTLE vs. SWOT
• In contrast to a SWOT, PESTLE encourages you to think about the wider environment and what might be happening now and in the future which will either benefit or be of disadvantage to the organization, individual etc – a kind of radar which picks up trends and developments in the external environment which can be used to inform longer term planning and
References: • Renewal Associates (2003). PESTEL Analysis. Downloaded 18. mars 2007 from: www.renwal.eu.com • Rapidbi (2007). The PESTLE Analysis Tool and Template. Downloaded the 2nd of June 2007 from: http://www.rapidbi.com/created/the-PESTLEanalysis-tool.html