Pestle Analysis on Sri Lanka

Topics: PEST analysis, SWOT analysis, Management Pages: 8 (1189 words) Published: March 23, 2012
PESTLE analysis

Project Cycle Management -----

A short training course in project cycle management for subdivisions of MFAR in Sri Lanka MFAR, ICEIDA and UNU-FTP

Ministry of Fisheries and Aquatic Resources (DFAR) Sri Lanka

Icelandic International Development Agency (ICEIDA) Iceland

United Nations University Fisheries Training Programme (UNU-FTP) Iceland

• What is PESTLE analysis? • What does PESTLE analysis include? • Case study on post harvest losses.

Learning objectives
• After this lecture participants will be able to identify and undertake PESTLE analysis

PESTLE analysis
• PESTLE is an analytical tool which considers external factors and helps you to think about their impacts

PESTLE analysis
• Is a useful tool for understanding the “big picture” of the environment in which you are operating

• By understanding your environment, you can take advantage of the opportunities and minimize the threats. • This provides the context within which more detailed planning can take place to take full advantage of the opportunities that present themselves.

The factors in PESTLE analysis
• P – Political
– The current and potential influences from political pressures

• E - Economic
– The local, national and world economic impact

• S - Sociological
– The ways in which changes in society affect the project

• T - Technological
– How new and emerging technology affects our project / organization

• L - Legal
– How local, national and global legislation affects the project

• E - Environmental
– Local, national and global environmental issues

• In contrast to a SWOT, PESTLE encourages you to think about the wider environment and what might be happening now and in the future which will either benefit or be of disadvantage to the organization, individual etc – a kind of radar which picks up trends and developments in the external environment which can be used to inform longer term planning and strategy making

• Political:
– – – – – – – Government type and stability Freedom of the press, rule of law and levels of bureaucracy and corruption Regulation and de-regulation trends Social and employment legislation Tax policy, and trade and tariff controls Environmental and consumer-protection legislation Likely changes in the political environment

• Economic:
– – – – – – – – Stage of a business cycle Current and projected economic growth, inflation and interest rates Unemployment and supply of labor Labor costs Levels of disposable income and income distribution Impact of globalization Likely impact of technological or other changes on the economy Likely changes in the economic environment

• Sociological:
– – – – – Cultural aspects, health consciousness, population growth rate, age distribution, Organizational culture, attitudes to work, management style, staff attitudes Education, occupations, earning capacity, living standards Ethical issues, diversity, immigration/emigration, ethnic/religious factors Media views, law changes affecting social factors, trends, advertisements, publicity – Demographics: age, gender, race, family size

• Technological:
– Maturity of technology, competing technological developments, research funding, technology legislation, new discoveries – Information technology, internet, global and local communications – Technology access, licensing, patents, potential innovation, replacement technology/solutions, inventions, research, intellectual property issues, advances in manufacturing – Transportation, energy uses/sources/fuels, associated/dependent technologies, rates of obsolescence, waste removal/recycling

• Legal:
– – – – – current home market legislation, future legislation European/international legislation regulatory bodies and processes environmental regulations, employment law, consumer protection industry-specific regulations, competitive regulations

• Environmental:
– – – –...
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