“ Evaluating Brand Awareness & Customer Perception for Lasso ”
MANISH KUMAR- 42686 (2011-2013) MBA-Agribusiness
SLIDE TO SLIDE
INTRODUCTION ( About Company, Products in India, Area of study, Product Overview )
OBJECTIVES METHODOLOGY RESULT & DISCUSSION (objective wise) MAJOR ISSUES IN BAHRAICH TERRITORY RECOMMENDATIONS KEY SUGGESTIONS WHILE FIELD OBSERVATION REFERENCES
• Sinochem Group was founded in 1950. Sinochem’s core businesses span over energy, agriculture, chemical, real estate and financial services. • China’s biggest agricultural input company (fertilizer, seed and pesticide), China’s leading chemical service company
In 2012, Sinochem Group entered the Fortune Global 500 for the 22nd time, ranking 113th. In 2008 Sinochem started business in India
On 21, January 2008 Monsanto India Ltd. sold Alachlor & Alachlor business to Sinochem Indian Pvt. Ltd. Sinochem is planning a large expansion in Agrochemical business in India till 2015.
PRODUCTS : Pesticides
Machete Fast mix Lasso
Selective herbicide Selective herbicide Selective herbicide
Paddy Paddy Ground nut, maize, cotton, soybean
Butachlor Butachlor Alachlor
Reload Janitor Poliar
Fungicide Insecticide Fungicide
Chloropiriphos and Cypermethrine Carbendazine and Mancozeb
Area of study
Area - 4,696.8 km2
Tahsil - 4 District overview.pdf Development Blocks - 14 Population - 3,478,257 (2011)
Ratio of male to female - 54:46
Literacy - 51.1 per cent Average annual precipitation - 1125 mm
No. of farmers - 6,64,124
Net cultivated area - 3,50,979 Ha Net irrigated area - 63,677 Ha
Total production (cereal) - 7,59,885 MT
No. of villages - 1369 (Source: Department of agriculture, Uttar Pradesh)
Alachlor 50% EC
Type: Selective Herbicide Method: Pre Emergence Target Crop: Maize, Soybean, Groundnut, Cotton & other vegetable crops
Weed Control: Grassy & many broadleaved weeds
A Latin word signifies
a long rope with a running noose at one end, used for roping horse, cattle etc.
The company has introduced a new herbicide for maize, groundnut, soybean, pulses etc. named LASSO in the territory few
years back but the people are not aware about this product. That’s why the product is not getting a good sales figure. The first being the focus to evaluate the brand awareness and customer perception for LASSO and second is to increase the brand
awareness in order to generate more demand for the product to increase the sales in the territory.
1. To evaluate brand awareness and customer perception for Lasso in the Bahraich District of Uttar Pradesh. 2. To study the market size of Lasso and its competitors. 3. Planning promotional activities for Lasso in the entire region. 4. Implementation of the planned promotional activities.
5. Evaluation of all the individual activities and study the customer response/ feedback on them. 6. To evaluate brand awareness of Lasso after implementing the promotional activities for 45 Days.
RESEARCH DESIGN - Descriptive research approach was undertaken for the study considering the scope and nature of study.
DATA SOURCE Primary Data
Company personnel Distributors Block office Internet
Questionnaire: Discussion Dealers
• Judgemental (Purposive sampling)
SAMPLE SIZE • Farmer - 150 • Dealer- 25
A multistage sampling was done.
Firstly, by using judgmental (purposive) sampling,...