Pesticides

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  • Topic: Herbicide, Uttar Pradesh, Bahraich
  • Pages : 13 (1548 words )
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  • Published : December 23, 2012
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“ Evaluating Brand Awareness & Customer Perception for Lasso ”

By
MANISH KUMAR- 42686 (2011-2013) MBA-Agribusiness

SLIDE TO SLIDE
INTRODUCTION ( About Company, Products in India, Area of study, Product Overview )

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PROBLEM STATEMENT

OBJECTIVES METHODOLOGY RESULT & DISCUSSION (objective wise) MAJOR ISSUES IN BAHRAICH TERRITORY RECOMMENDATIONS KEY SUGGESTIONS WHILE FIELD OBSERVATION REFERENCES

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Sinochem International
• Sinochem Group was founded in 1950. Sinochem’s core businesses span over energy, agriculture, chemical, real estate and financial services. • China’s biggest agricultural input company (fertilizer, seed and pesticide), China’s leading chemical service company

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 In 2012, Sinochem Group entered the Fortune Global 500 for the 22nd time, ranking 113th.  In 2008 Sinochem started business in India

 On 21, January 2008 Monsanto India Ltd. sold Alachlor & Alachlor business to Sinochem Indian Pvt. Ltd.  Sinochem is planning a large expansion in Agrochemical business in India till 2015.

PRODUCTS : Pesticides
Product
Machete Fast mix Lasso

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Nature
Selective herbicide Selective herbicide Selective herbicide

Used in
Paddy Paddy Ground nut, maize, cotton, soybean

Technical
Butachlor Butachlor Alachlor

Popular

Nonselective herbicide

All plants

Glyphosate

Swift
Reload Janitor Poliar

Insecticide
Fungicide Insecticide Fungicide

Maize, Sugarcane

Cartap hydrochloride
Sulphar

Paddy Paddy

Chloropiriphos and Cypermethrine Carbendazine and Mancozeb

Area of study
 Area - 4,696.8 km2
 Tahsil - 4 District overview.pdf  Development Blocks - 14  Population - 3,478,257 (2011)

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 Ratio of male to female - 54:46
 Literacy - 51.1 per cent  Average annual precipitation - 1125 mm

 No. of farmers - 6,64,124
 Net cultivated area - 3,50,979 Ha  Net irrigated area - 63,677 Ha

 Total production (cereal) - 7,59,885 MT
 No. of villages - 1369 (Source: Department of agriculture, Uttar Pradesh)

PRODUCT OVERVIEW

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Alachlor 50% EC
Type: Selective Herbicide Method: Pre Emergence Target Crop: Maize, Soybean, Groundnut, Cotton & other vegetable crops

Weed Control: Grassy & many broadleaved weeds

A Latin word signifies
a long rope with a running noose at one end, used for roping horse, cattle etc.

Problem Statement
The company has introduced a new herbicide for maize, groundnut, soybean, pulses etc. named LASSO in the territory few

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years back but the people are not aware about this product. That’s why the product is not getting a good sales figure. The first being the focus to evaluate the brand awareness and customer perception for LASSO and second is to increase the brand

awareness in order to generate more demand for the product to increase the sales in the territory.
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OBJECTIVES

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1. To evaluate brand awareness and customer perception for Lasso in the Bahraich District of Uttar Pradesh. 2. To study the market size of Lasso and its competitors. 3. Planning promotional activities for Lasso in the entire region. 4. Implementation of the planned promotional activities.

5. Evaluation of all the individual activities and study the customer response/ feedback on them. 6. To evaluate brand awareness of Lasso after implementing the promotional activities for 45 Days.

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Methodology
 RESEARCH DESIGN - Descriptive research approach was undertaken for the study considering the scope and nature of study.

 DATA SOURCE  Primary Data
 Farmers  Distributors

 Secondary Data
 Company personnel  Distributors  Block office  Internet

Research Instruments
 Questionnaire:  Discussion Dealers
 SAMPLING TECHNIQUE

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Closed ended

(Pre-structured)

Distributors

• Judgemental (Purposive sampling)
 SAMPLE SIZE • Farmer - 150 • Dealer- 25

SAMPLING PROCEDURE
A multistage sampling was done.

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 Firstly, by using judgmental (purposive) sampling,...
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