Pepsi

Only available on StudyMode
  • Download(s) : 82
  • Published : January 6, 2013
Open Document
Text Preview
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com. Follow PepsiCo:

http://www.pepsico.com/Company/Our-History.htmlPepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist1967 Milestones

* Pepsi Generation advertising, "Come Alive! You're in the Pepsi Generation" campaign that named and claimed a whole generation (1963-67), introduces a new theme: "Taste that beats the others cold. Pepsi pours it on!" 1969 Milestones

* Bold, modern Pepsi-Cola packaging using red, white and blue is introduced. "You've got a lot to live, Pepsi's got a lot to give," becomes the advertising theme. * Frito-Lay introduces Funyuns brand onion flavored snacks. * Mountain Dew changes its slogan to "Get That Barefoot Feelin' Drinkin' Mountain Dew." * 1970 MilestonesPepsi introduces the industry's first two-liter bottle. * Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles. Prev Next

* 2012
* 2011
* 2010
* 2009
* 2008
* 2007
* 2006
* 2005
* 2004
* 2003
* 2002
* 2001
* 2000
* 1999
* 1998
* 1997
* 1996
* 1995
* 1994
* 1993
* 1992
* 1991
* 1990
* 1989
* 1988
* 1987
* 1986
* 1985
* 1984
* 1983
* 1982
* 1981
* 1980
* 1979
* 1978
* 1977
* 1976
* 1975
* 1974
* 1973
* 1972
* 1971
* 1970
* 1969
* 1968
* 1967
* 1966
* 1965
2012 Milestones
* Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCo’s portfolio of billion-dollar brands, bringing the total to 22 * PepsiCo Potato Chip Brands surpass $10 billion in global retail sales * Pepsi launches first-ever global campaign, "Live For Now" * Tingyi Holding and PepsiCo finalize strategic alliance in China * Quaker rolls out Quaker Oatmeal Cookies with the goodness of oats, in Soft Baked and Crunchy Oat Granola varieties * Pepsi launches reduced-calorie cola innovation Pepsi Next * Premium, convenient oatmeal Quaker Real Medleys is introduced * Lay's invites U.S. consumers to create the next great potato chip flavor with "Do Us A Flavor" contest * The Quaker Oats Center of Excellence is established

* Mountain Dew launches first global campaign with "The Dark Knight Rises" * PepsiCo opens new food manufacturing plant in Wuhan and new beverage manufacturing plant in Zhengzhou to fuel growth in China * PepsiCo forms Muller Quaker Dairy joint venture with Germany's Theo Muller Group to enter U.S. dairy market, produce European-style premium yogurt * Lipton teams up with Grammy award-winning trio Lady Antebellum...
tracking img