Organization Marketing Process

Topics: Marketing, Advertising, Marketing mix Pages: 5 (1209 words) Published: July 29, 2013
INTERNATIONAL HIGHER DIPLOMA IN MANAGEMENT
Assignment
STUDENT NAME| :| |
EDHAT REGISTRATION NO.| :| |

PROGRAMME| :| International Higher Diploma in Management| SUBJECT CODE & TITLE| :| MCG 202 / Marketing|
ASSIGNMENT TITLE| :| Applying marketing concepts and theories for organizations|

Summary of the Learning Outcomes covered:
1. Investigate the concept and process of marketing
2. Explore the concepts of segmentation, targeting and positioning 3. Identify and analyze the individual elements of the extended marketing mix 4. Apply the extended marketing mix to different marketing segments and contexts ASSIGNMENT TYPE| :| Individual assessment|

DATE| :| 29/06/2013|
DUE DATE| :| 16/08/2013|
DATE SUBMITTED| :| |
ASSESSOR| :| |
INTERNAL VERIFIER| :| |

PLAGIARISM:
While research and discussion are an essential part of an assignment, the deliberate copying of someone else’s work or unacknowledged copying from printed or electronic sources is NOT permitted. You may be subject to disciplinary procedure if you do this. You should sign this sheet to show that you comply with these regulations.

Student’s Signature:Date: _____/_____/ ___________

Mark Range| Grade Point| Grading Representation |
0 - 29| 0.0| E|
30 - 39| 1.0| D|
40 - 49| 1.7| C-|
50 - 54| 2.0| C|
55 - 59| 2.3| B-|
60 - 64| 2.7| B|
65 - 69| 3.0| B+|
70 - 74| 3.3| A-|
75 - 79| 3.7| A|
80 and above| 4.0| A+|

T01-Marks| T02- Marks| T03- Marks| T04- Marks| Total marks| | | | | |
TOTAL SCORE (Average of the above/Overall Grading)| Grade Point| Final Grading| | | |
Assessor Comments:| | |
| | |
| | |
| | |
Assessor:| Signature:| Date:_____/_____/ ___________|
| | |

Internal Verifier’s Comments:| | |
| | |
| | |
| | |
Internal Verifier:| Signature:| Date:_____/_____/ ___________| | | |

Outcomes/Criteria for PASS | Possible evidence| Page No| Feedback| MCG 0202.1 Explain the Organization marketing process|
MCG 0202.1.1 Compare alternative definitions of marketing| (Task 1.1)| | | MCG 0202.1.2 Explain the various elements of the marketing Concept| (Task 1.2)| | | MCG 0202.1.3 Identify and assess the benefits of costs of marketing approach | (Task 1.3)| | | MCG 0202.2 Using appropriate criteria’s explain the selected organization’s target marketing| MCG 0202.2.1 Identify and explain macro and micro environmental factors which influence marketing decision.| (Task 2.1)| | | MCG 0204.2.2 Explain how buyer behavior affects marketing activities | (Task 2.2)| | | MCG 0204.2.3 propose segmentation criteria to be used for two products indifferent markets| (Task 2.3)| | | MCG 0202.3 Analyze and evaluate the current marketing mix adopted by the organization in the consumer and business market. | MCG 0202.3.1 Describe how products are developed to sustain competitive advantage| (Task 3.1)| | | MCG 0202.3.2 Explain how distribution is arranged to provide customer convenience| (Task 3.2)| | | MCG 0202.3.3 Explain how prices are set to reflect an organization’s objective and market conditions| (Task 3.3)| | | MCG 0202.3.4 Illustrate how promotional activity is chosen to achieve its aims for the target market.| (Task 3.4)| | | MCG 0202.3.5 Analyze the additional elements of the extended marketing mix| (Task 3.5)| | | MCG 0202.4 Take a multinational organization and apply the marketing mix for the selected new segment| | | | | | | |

MCG 0202.4.1 Recommend marketing mixes for two different segments in consumer markets| (Task 4.1)| | | MCG 0202.4.2 Explain the differences in marketing products and services to organizations rather than consumers | (Task 4.2)| | | MCG 0202.4.3 Explain how and why international marketing differs from domestic...
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