Online Marketing

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INTRODUCTION
EVOLUTION OF MARKETING
Mar-ket-ing Spelled Pronunciation [mahr-ki-ting]
- noun
1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force. At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of marketers have evolved with them. Philip Kotler formalized this evolution with his book "Marketing Management". His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth

stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis - which in many ways is a return to business at the turn of the century. In today's technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks. Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a wide array of parts provided by the Company. It is ecommerce that is changing the way products and services are conceived. Manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better

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Online marketing
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The internet has become an ongoing emerging source that tends to expand more and -------------------------------------------------
more. The growth of this particular medium attracts the attention of advertisers as a -------------------------------------------------
more productive source to bring in consumers.
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A clear advantage consumers have with online marketing is the control they have -------------------------------------------------
over the product, choosing whether to check it out or not. Online marketing may also -------------------------------------------------
offer various forms of animation. In its most common use, the term "online advertising" -------------------------------------------------
comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on -------------------------------------------------
platforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety -------------------------------------------------
of ways to publicize and reach a niche audience to focus its attention to a specific group. -------------------------------------------------
Research has proven that online advertising has given results and is a growing business -------------------------------------------------
revenue. For the year 2012, Jupiter Research predicted $34.5 billion in US online...
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