Omore

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Contents

INTRODUCTION2
INTRODUCTION OMORÉ6
1.DEVELOPING MARKETING STRATEGIES AND PLANS7
2.CAPTURING MARKET INSIGHTS11
3.CONNECTING WITH THE CUSTOMERS12
4.BUILDING STRONG BRANDS13
5.SHAPING MARKET OFFERINGS14
6.DELIVERING VALUE18
7.COMMUNICATING VALUE18
8.CREATING LONG TERM GROWTH19

INTRODUCTION
ENGRO FOODS
Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal. Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure. Engro Foods now plans to venture beyond the dairy sector. In this pursuit, grain and fruit markets have been analyzed in great detail. Engro has launched its new brand in fruit juices called as Olfrute. Engro Foods’ vision is “Elevating Consumer Delight Worldwide” and the Company aims to generate a significant portion of its revenue from foreign operations. MISSION STATEMENT

Our mission is to help farmers maximize their farm produce by providing quality plant nutrients and technical services upon which they can depend. To create wealth by building new businesses based on company and country strengths in Petrochemicals, Information Technology, Infrastructure and other Agricultural sectors. In pursuing the mission we shall at all-time be guided in our conduct and decision making by our Core Values.” CORE VALUES

* Leadership
* Innovation
* Diversity and International focus
* Quality and continuous Improvement
* Candid and open communications
* Individual growth and development
* Enthusiastic pursuit of profit
* Ethics and integrity
* Safety, Health and Environment

CORE COMPETENCY
The core competency of Engro Foods is that they have already established relationships with farmers through Engro fertilizer and they have their own supply of dairy products.

BRAND PORTFOLIO

Sheer indulgence in every sip comes only with the rich creamy thickness of Olper's. Give your day a fresh start with Olper's!

Embrace the lighter side of milk and feel years lighter with our low-fat milk Olper's lite, for a guilt-free existence!

Savor the flavor of tradition and enjoy the rich, aromatic flavors of badam, zafran and rose in every sip of milk with Olpers' flavored milk!

Enhance the culinary experience with Olper's Cream - a rich celebration of life at its creamy best

Experience sheer bliss in a tea-cup with Tarang, our special tea creamer for that perfect cup of tea.

Get nutrition and the best value for money with omung dobala.

Enjoy our heavenly nectars extracted from pure fruits to revitalize you with a much-needed boost, anytime anywhere. Only with Olfrute.

Rise up to a better life with our all-purpose dairy brand Omung available at the ultimate price and in the best quality

A dash of Tarrka in your favorite cuisine is all it takes to bring out the flavor of your food and leave you craving for more.

With its rich, creamy taste, high nutrition content and wide-range of chunky flavors, get more from your ice-cream with Omore!

Enjoy home-made Lassi in the convenience of a Tetra Pak. Refresh your day with our two delicious flavors.

Enjoy home-made Lassi in the convenience of a Tetra Pak. Refresh your day with our two delicious flavors.

INTRODUCTION OMORÉ
OMORÉ Ice Cream is a famous ice cream brand in Pakistan. It is manufactured by Engro Foods Limited. As a brief introduction, Engro Foods Limited is a multipurpose manufacturing company. It was established in 2004 and is mainly involved in the manufacturing and marketing...
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