Nike Informative Speech

Topics: Nike, Inc., Bill Bowerman, Steve Prefontaine Pages: 5 (1026 words) Published: October 25, 2012
Informative Speech Outlines Guide
Complete this form. Copy the entire contents of the form.

Name: Chris Bell

Complete this outline using complete sentences.

Topic: Nike

Specific purpose statement: To inform my audience … How the Nike brand was formed and became a household name.

Thesis statement (central idea): Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation.

Organizational pattern: The organizational pattern is topical division.

1. Attention-getter: In 1972, the “Swoosh” logo was designed for thirty-five dollars and in 2012 Nike’s net worth is $13.1 billion, acoording to 2. Audience relevance: I would venture to guess that at least 50% of the people in this room are either wearing or have a pair of Nike shoes in their closet right now. 3. Central idea: The Nike brand is a well-known household name because the company’s founders were able to capitalize on a logo paired with celebrity sponsorship and representation. 4. Credibility statement: I personally, own a closet full of Nikes, but it is only through my studies as a graphic design major that I have come to truly appreciate the value of the Nike logo & branding. 5. Preview statement: In the next few minutes I am going to share with all of you how Nike was started and how the founders were able to expand their image with its genius logo and continued celebrity support.

Transition statement: The dedication of two very special men has led to over a half century of success.

Using the format below, include main points and subpoints as appropriate. I. Main point: The foundation of Nike was built through the relationship of Phil Knight, a track and field athlete and his former coach Bill Bowerman of the University of Oregon. A. Subpoint According to, in 1964, these two men shook hands to form Blue Ribbon Sports. 1. Sub-subpoint At the time, Knight sold Tiger brand shoes out of the trunk of his car, while Bowerman began ripping apart the Tiger shoes to see how he could make them lighter and better. a. Sub-sub-subpoint Bowerman enlisted some of the runners at Oregon University to test his new creations. b. Sub-sub-subpoint Bowerman shared his ideas with Phil Knight in the hopes that he would see his vision. 2. Sub-subpoint Bowerman convinced Knight to leave the footwear distribution company to design and manufacture their own brand. B. Subpoint The next step was to invest in someone who created brochures, print ads and marketing materials. C. Subpoint The pair’s first design was inspired by Bowerman’s wife’s waffle iron which lead to the creation of their first shoe.

Transition statement: The creation of the first shoe led to the commitment to a company logo.

II. Main point: The Nike brand is founded on the iconic “Swoosh” logo. A. Subpoint The swoosh logo was purchased for $35 and created by a graphic design student from Portland State named Carolyn Davidson. B. Subpoint The brand was further advanced with the Air Max footwear, “Just Do It” slogan during the “Revolution” campaign and their celebrity endorsements.

Transition statement: The first of the long line of celebrity endorsements was Steve Prefontaine, an electrifying track and field athlete at Oregon University who died suddenly in a tragic car accident.

III. Main point: Over the years, Nike has been endorsed by hundreds, maybe thousands, of athletes. A. Subpoint In the late 80’s Nike introduced the “Revolution” ad campaign series including the popular “Bo Knows” ads featuring Kansas City’s own, Bo Jackson. B. Subpoint Today, Nike’s current endorsements include Tiger Woods, Michael Jordan, Kevin Durant, Adrian Peterson and Kobe...
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