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Nike History

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  • November 2012
  • 438 Words
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1957- Bill Bowerman and Phil Knight meet at the University of Oregon

1962- Knight writes a paper discussing Germany's domination of the U.S. Athletic Footwear Industry. After Knight graduated he traveled to Japan, where Germany imported their shoes from and told people he represented "Blue Ribbon Sports" thus was the birth of Nike Co.

1966- The company's first retail store is open

1968- The Cortez running shoe becomes their first big hit

1971- Carolyn Davidson, a student, designs the Swoosh symbol for a fee of $35.

1972- Nike is launched at the U.S. Olympic trials

1974- The Waffle Trainer becomes America's best selling training shoe. Nike also opens their first American factory in Exeter, NH

1978- Tennis great John McEnroe signs with company, now officially Nike, Inc.

1979- Nike-Air cushioning is introduced, the first apparel line appears, Nike holds 50% of the U.S. market, Nike is #1 in running shoes...

1980- Nike offers 3 million common stock shares to the public. Revenues top $269 million

1981- Nike joins with Nissho Iwai to form Nike-Japan, revenues reach $457.7 million

1982- The apparel line grows to 200 styles and $70 million

1984- At the summer Olympics 58 Nike supported athletes take home 65 medals, and international sales of Nike products explode...Overall revenue reaches $919.8 million

1985- The birth of Michael Jordan, he endorses his first set of Air Jordan's...A long profitable partnership has begun for Nike and MJ

1986- Nike goes over $1 billion

1988- Nike acquires Cole-Haan. The Just Do It campaign is launched.

1990- Nike World Campus opens in Beaverton, Oregon. And the first NikeTown opens in Portland, Ore.

1991- Nike is the first world company to top the 3 billion dollar mark in total revenue. MJ leads the Bulls to their first National Championships

1992- International revenues increase 32%. NikeTown Chicago opens

1993- The Nike Environmental Action team forms. Revenues reach $39.9 billion...

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