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Through the years...
Colgate has worked tirelessly towards continuously developing and executing unswerving and long-term initiatives that have spread the importance of good oral health and hygiene to people across boundaries.

As a responsible oral care market leader, Colgate remains
committed to bringing oral care awareness to the masses
through various valuable programs. The recent interactive
campaign of ‘Ask the Dentist’ is one such mammoth initiative which makes it easy for the common man to speak to an oral
care expert. Research shows that only 3% of people in India visit a dentist regularly. Colgate’s ‘Ask the Dentist’ campaign, creates an avenue to bring the dentist to the masses by providing
consumers ‘live’ accessibility to the expert faculty via a special toll-free line. Inaugurated in March 2011, the toll-free line on an average receives 5000 calls per day, thereby demonstrating the immense service the initiative delivers.

To further enhance consumer engagement levels, Colgate has
also leveraged innovative ways to spread the message of good oral care such as creating Guinness World Records
TM
around
oral hygiene practices. Colgate is the only oral care company in the world to own a hat-trick of such Guinness World Records
TM
.
Our annual oral care awareness program, Oral Health Month,
continues to grow from strength to strength and has, since
inception, reached out to millions of people in a lot of countries worldwide. In India, this program has evolved extensively and is now covering over 1000 cities in 2010 from just six cities in 2005. In the year 2010, Colgate partnered with close to 24,000 dentists to offer free dental check-ups and reached out to almost 3.4 million consumers across India to spread the importance of good oral hygiene.

Furthermore, Colgate Bright Smiles, Bright Futures
TM
program
continues to expand its reach by interacting with school children across India, using fun and engaging learning methods to
convey the importance of good oral hygiene. This year, the
Colgate Bright Smiles, Bright Futures
TM
program reached over
12 million children across India, taking the number of children reached since inception of the program to 95 million.
As Colgate continues to strengthen
its leadership position in oral care,
it remains committed to developing
high impact and enduring initiatives
that will go a long way in spreading
the importance of oral health and
hygiene to the masses.1
Contents
Board of Directors 2
Ten-year Highlights 3
Notice 4
Report of the Directors 9
Corporate Governance Report 13
Auditors’ Certificate on Corporate Governance 20
Auditors’ Report to the Shareholders 22
Balance Sheet 26
Profit and Loss Account 27
Cash Flow Statement 28
Schedules to the Accounts 302
Board of Directors
Chairman D. Samuel
Vice-Chairman R. A. Shah
Deputy Chairman P. K. Ghosh
Managing Director M. V. Deoras
Whole-time Finance Director P. E. Alton
Whole-time Director K. V. Vaidyanathan
J. K. Setna
V. S. Mehta
Company Secretary K. V. Vaidyanathan
Management Committee Managing Director M. V. Deoras
Finance P. E. Alton
Legal K. V. Vaidyanathan
Marketing R. Krishnamurthy
Customer Development S. Bharatwaj
R&D R. Subramanyam
Manufacturing & Supply Chain L. Wheeler
Human Resources A. Singh
Customer Service & Logistics S. Menon (Ms.)
Audit Committee Chairperson R. A. Shah
P. K. Ghosh
J. K. Setna
V. S. Mehta
Secretary K. V. Vaidyanathan
Shareholders’/Investors’ Grievance Committee Chairperson P. K. Ghosh M. V. Deoras
J. K. Setna
K. V. Vaidyanathan
Solicitors Crawford Bayley & Co.
Auditors Price Waterhouse
Chartered Accountants
Registered Office Colgate Research Centre,
Main Street, Hiranandani Gardens,
Powai, Mumbai 400 076.
Factories Plot No. B 14/10 MIDC,
Waluj Industrial Area,
Aurangabad 431 136.
Plot No. 78, EPIP Phase I,
Jharmajri, Baddi,
District Solan, [H.P.] 174 103....
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