Mktg 420 Ex 2

Only available on StudyMode
  • Download(s) : 597
  • Published : November 6, 2012
Open Document
Text Preview
Final Exam Study Sheet
Marketing 420

Chapter 9
Question 1
0 out of 0.5 points

Many service providers are offering blockers that greatly reduce an advertiser’s ability to get these types of advertisements onto a users screen. Answer
Selected Answer: [None Given]
Correct Answer:
popups.
Question 2
0 out of 0.5 points

Which of the following is (are) true of click fraud?
Answer
Selected Answer: [None Given]
Correct Answer:
Not only is it annoying and costly, it is illegal.
Question 3
0 out of 0.5 points

As the Internet has changed—becoming a legitimate option for advertisers—which of the following is likely to happen? Answer
Selected Answer: [None Given]
Correct Answer:
All of these statements about the changing role of the Internet are true Question 4
0 out of 0.5 points

The Internet is comprised of computers from a variety of sources. Which of the following is not one of these sources? Answer
Selected Answer: [None Given]
Correct Answer:
Personal
Question 5
0 out of 0.5 points

A ‘mash-up” is
Answer
Selected Answer: [None Given]
Correct Answer:
a combination of one or more websites into a single site like Chicagocrime.org Question 6
0 out of 0.5 points

One difference between a banner advertisement and a corporate home page is that Answer
Selected Answer: [None Given]
Correct Answer:
a banner advertisement is a paid advertisement that is placed on a site driven by editorial content. Question 7
0 out of 0.5 points

Streaming video and audio is a technique that sometimes uses: Answer
Selected Answer: [None Given]
Correct Answer:
film clips or webisodes inserted into Rich Media online ads
Question 8
0 out of 0.5 points

Which of the following is a strong advantage of the World Wide Web: Answer
Selected Answer: [None Given]
Correct Answer:
24-hour availability.
Question 9
0 out of 0.5 points

Accomplishing the objective of having repeat visitors to a firm's website is a function of: Answer
Selected Answer: [None Given]
Correct Answer:
all of these
Question 10
0 out of 0.5 points

Creating an e-community for a brand today makes use of which of the following characteristics of Internet commerce? Answer
Selected Answer: [None Given]
Correct Answer:
The fact that the Internet gives consumers a new and efficient way to communicate with each other. Question 11
0 out of 0.5 points

Web analytic software
Answer
Selected Answer: [None Given]
Correct Answer:
all of these statements are true of analytic software
Question 12
0 out of 0.5 points

As marketing manager of Fly-By-Night, a commuter airline that specializes in red-eye flights, you believe that the Internet is a good way to reach businesspeople with your communications. But you know this target audience ignores most advertising and actively hates distractions like pop-up or pop-under ads. Therefore, you put your money behind the development of messages for Answer

Selected Answer: [None Given]
Correct Answer:
viral marketing
Question 13
0 out of 0.5 points

On a cost-per-thousand (CPM) basis, the cost of Web ads for the most part Answer
Selected Answer: [None Given]
Correct Answer:
compares favorably with ads placed in traditional media.
Question 14
0 out of 0.5 points

Which of the following is a currently troublesome privacy/security issue faced by website sponsors? Answer
Selected Answer: [None Given]
Correct Answer:
All of these statements are privacy/security issues currently troubling website sponsors. Question 15
0 out of 0.5 points

____ are starting points for Internet exploring and are interested in channeling surfers to particular sites, especially commercial ones. Answer
Selected Answer: [None Given]
Correct Answer:
Portals
Question 16
0 out of 0.5 points

Crayola offers a ____ that provides more than information about the firm and its brands; it focuses...
tracking img