mkt 474
Study Guide Exam 1- International Marketing
CHAPTER ONE- International Marketing
Global Perspective: Global Commerce Causes Peace
Global commerce thrives during peacetime—trade and international marketing play an important role in producing peace
Boeing Company, America’s largest exporter—producing a marketing of commercial aircraft and space vehicles requires millions from around the world to work together and no company does more to enable people from all countries to meet face to face for both recreation and commerce---the result is personal relationships and mutual understanding which in latter, are the foundation of global peace and prosperity
Moshe & Ali’s Gourmet Foods—Daniel Lubetsky with Peaceworks Co.
-basil pesto from Israel and glass jars from Arab partner—commercial benefit of cooperation between the two countries is the longer-lasting and more fundamental appreciation for one another’s circumstances and character
Marketing- activities that facilitate exchange between buyers and sellers
Analysis of market exchange of goods and services by people and institutions
International Marketing- performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers in more than one nation for profit
International marketing is affected by and affects all things
Marketing concepts, processes, and principles are universally applicable
Internationalization- What’s causing internationalization?
Increasing globalization of markets
Many U.S. companies are now foreign controlled
Firms face competition on all fronts
U.S firms are seeking foreign markets to increase profits
Changing competitive structures
Domestic market saturation: a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.
-market saturation is really driving firms to
CHAPTER ONE- International Marketing
Global Perspective: Global Commerce Causes Peace
Global commerce thrives during peacetime—trade and international marketing play an important role in producing peace
Boeing Company, America’s largest exporter—producing a marketing of commercial aircraft and space vehicles requires millions from around the world to work together and no company does more to enable people from all countries to meet face to face for both recreation and commerce---the result is personal relationships and mutual understanding which in latter, are the foundation of global peace and prosperity
Moshe & Ali’s Gourmet Foods—Daniel Lubetsky with Peaceworks Co.
-basil pesto from Israel and glass jars from Arab partner—commercial benefit of cooperation between the two countries is the longer-lasting and more fundamental appreciation for one another’s circumstances and character
Marketing- activities that facilitate exchange between buyers and sellers
Analysis of market exchange of goods and services by people and institutions
International Marketing- performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers in more than one nation for profit
International marketing is affected by and affects all things
Marketing concepts, processes, and principles are universally applicable
Internationalization- What’s causing internationalization?
Increasing globalization of markets
Many U.S. companies are now foreign controlled
Firms face competition on all fronts
U.S firms are seeking foreign markets to increase profits
Changing competitive structures
Domestic market saturation: a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology.
-market saturation is really driving firms to