Mkc1 Study Guid

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MKC1 Study Plan

Analyzing the Environment-Ch. 2
1. What different levels of planning can organizations utilize? Organizations can utilize the following levels of planning; corporate level, business level, and functional level. 2. Give an example of and explain how a corporation that wants to help protect the environment can do so at its corporate, business, and functional levels. An example of a corporation wanting to help protect the environment while utilizing the following levels; corporate, business, and functional level would be the following. Pepsi Co has embraced this procedure in the past. The business level consists of identifying the business units. Pepsi Beverages which contain Pepsi Soft Drinks, Aquafina Waters, Tropicana Juices, and Gatorade Products. Pepsi Co American Foods which contain Frito Lay and Quaker Oat Products. Pepsi Co International which contains Pepsi Co.’s business in Asia, Africa, Europe, and Australia. To support Pepsi Co.’s overall strategy all three business units must develop strategic plans to profitably produce offerings while demonstrating that they are committed to society and the environment. The functional level consists of employees being responsible for different products or product categories such as beverages and foods. They may focus on developing healthier products and make their packages more environmentally friendly. For example, Aquafina is now using bottles which contain less plastic and have smaller labels. This reduces waste and helps the environment. The corporate level consists of decision making regarding whether a company will be an innovator or a follower. Innovators use first mover strategy and followers use second mover strategy. Their decision will be based on what is best for the company and the environment. 3. What factors in the external environment are affecting the “Big Three” U.S. automobile manufacturers? The three factors that played a role in the catastrophe of the “Big...
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