Mis for Marketing and Pr Decision
MIS-Revision Notes
Agenda
1. Role of Information System
2. Perspective on Information System 3. Types of Information System 9. Organizational and Behavioral Impacts 10.Achieve Competitive Advantages by IS
11.Ethical and Social Issues
12.E-Commerce
4. ERP – Enterprise System
5. SCM – Supply Chain Management System
13.Global Growth of IS
6. CRM – Customer Service Management System
7. KM – Knowledge Management System 8. Collaboration and Teamwork System
Management Information Systems
The Role of Information Systems in Business Today
Information Technology Capital Investment
FIGURE 1-1
Information technology capital investment, defined as hardware, software, and communications equipment, grew from 32 percent to 52 percent of all invested capital between 1980 and 2009.
3
© Prentice Hall 2011
Role of Information System today
Management Information Systems
The Role of Information Systems in Business Today
• In the emerging, fully digital firm is one in which nearly all of the organization’s……
• Significant business relationships with customers, suppliers and employees are digitally enabled and mediated • Core business processes are accomplished達成的 through digital networks • Key corporate assets including intellectual property and core competencies are managed digitally
• Digital firms offer greater flexibility in organization and management
• Time shifting, space shifting
5 © Prentice Hall 2011
Management Information Systems
The Role of Information Systems in Business Today
• There is a Growing interdependence between ability to use information technology and its ability to implement corporate strategies and achieve corporate goals • Business firms invest heavily in information systems to achieve six strategic business objectives:
1. 2. 3. 4. 5. 6.
6
Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage
Agenda
1. Role of Information System
2. Perspective on Information System 3. Types of Information System 9. Organizational and Behavioral Impacts 10.Achieve Competitive Advantages by IS
11.Ethical and Social Issues
12.E-Commerce
4. ERP – Enterprise System
5. SCM – Supply Chain Management System
13.Global Growth of IS
6. CRM – Customer Service Management System
7. KM – Knowledge Management System 8. Collaboration and Teamwork System
Management Information Systems
The Role of Information Systems in Business Today
Information Technology Capital Investment
FIGURE 1-1
Information technology capital investment, defined as hardware, software, and communications equipment, grew from 32 percent to 52 percent of all invested capital between 1980 and 2009.
3
© Prentice Hall 2011
Role of Information System today
Management Information Systems
The Role of Information Systems in Business Today
• In the emerging, fully digital firm is one in which nearly all of the organization’s……
• Significant business relationships with customers, suppliers and employees are digitally enabled and mediated • Core business processes are accomplished達成的 through digital networks • Key corporate assets including intellectual property and core competencies are managed digitally
• Digital firms offer greater flexibility in organization and management
• Time shifting, space shifting
5 © Prentice Hall 2011
Management Information Systems
The Role of Information Systems in Business Today
• There is a Growing interdependence between ability to use information technology and its ability to implement corporate strategies and achieve corporate goals • Business firms invest heavily in information systems to achieve six strategic business objectives:
1. 2. 3. 4. 5. 6.
6
Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage