Mis for Marketing and Pr Decision

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MIS-Revision Notes

Agenda
1. Role of Information System
2. Perspective on Information System 3. Types of Information System 9. Organizational and Behavioral Impacts 10.Achieve Competitive Advantages by IS

11.Ethical and Social Issues
12.E-Commerce

4. ERP – Enterprise System
5. SCM – Supply Chain Management System

13.Global Growth of IS

6. CRM – Customer Service Management System
7. KM – Knowledge Management System 8. Collaboration and Teamwork System

Management Information Systems

The Role of Information Systems in Business Today
Information Technology Capital Investment

FIGURE 1-1

Information technology capital investment, defined as hardware, software, and communications equipment, grew from 32 percent to 52 percent of all invested capital between 1980 and 2009.

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© Prentice Hall 2011

Role of Information System today

Management Information Systems

The Role of Information Systems in Business Today

• In the emerging, fully digital firm is one in which nearly all of the organization’s…… • Significant business relationships with customers, suppliers and employees are digitally enabled and mediated • Core business processes are accomplished達成的 through digital networks • Key corporate assets including intellectual property and core competencies are managed digitally

• Digital firms offer greater flexibility in organization and management • Time shifting, space shifting
5 © Prentice Hall 2011

Management Information Systems

The Role of Information Systems in Business Today

• There is a Growing interdependence between ability to use information technology and its ability to implement corporate strategies and achieve corporate goals • Business firms invest heavily in information systems to achieve six strategic business objectives: 1. 2. 3. 4. 5. 6.

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Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage Survival © Prentice Hall 2011

Management Information Systems

The Role of Information Systems in Business Today

• Operational excellence:
• Business continuously seek to improve the efficiency of their operations in order to achieve higher profitability. • Information systems and technologies are important tools to managers for achieving higher levels of efficiency and productivity in business operations. • Walmart’s RetailLink system links suppliers to stores for superior replenishment system 7 © Prentice Hall 2011

Management Information Systems

The Role of Information Systems in Business Today

• New products, services, and business models:
• Business model: describes how company produces, delivers, and sells product or service to create wealth • Information systems and technology a major enabling tool for new products, services, business models • Examples: Apple’s iPod, iTunes, iPhone, iPad, Google’s Android OS, and Netflix, 預訂好OK

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© Prentice Hall 2011

Management Information Systems

The Role of Information Systems in Business Today

• Customer and supplier intimacy:
• Serving customers well leads to customers returning, which raises revenues and profits • Example: High-end hotels that use computers to track customer preferences and use to monitor and customize environment • Intimacy with suppliers allows them to provide vital inputs, which lowers costs • Example: J.C.Penney’s information system which links sales records to contract manufacturer

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© Prentice Hall 2011

Management Information Systems

The Role of Information Systems in Business Today

 Improved decision making
◦ Without accurate information:
 Managers must use forecasts, best guesses, luck  Leads to:  Overproduction, underproduction of goods and services  Misallocation of resources  Poor response times

 Poor outcomes raise costs, lose customers

◦ Example: Verizon’s Web-based digital dashboard to provide managers with real-time data on...
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