Quiz on SWOT Analysis Rubric
MGMT303 Principles of Management
Week 3 SWOT Analysis Rubric
Analyze the internal and external environments of the organization along the following terms. You must use the mandatory outline located in Doc Sharing to organize your paper. You do not need to turn in your outline. Your analysis should a minimum of 1000 words.
Section
Description
Points
Section I
Write a brief company history, including a mission statement if available.
15 Points
Section II
Thoroughly explain at least two major Strengths and two major Weaknesses (review chapter 8) of the organization.
For each strength, discuss why this strength can be considered a distinctive competence for the organization.
For each weakness, discuss what the organization could do to minimize that weakness. You should have a minimum of a full paragraph for each discussion of each strength and weakness.
Note that bullet points are not acceptable.
45 Points
Section III
Thoroughly research and analyze two Opportunities and two Threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization's external environment (keep in mind an opportunity or threat can stem from more than one dimension within the general environment). Be sure to include in your discussion the relevant dimension of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization.
PLEASE NOTE: The dimensions of the general environment are outlined in chapter 3 and in week one's lecture.
Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat.
Week 3 SWOT Analysis Rubric
Analyze the internal and external environments of the organization along the following terms. You must use the mandatory outline located in Doc Sharing to organize your paper. You do not need to turn in your outline. Your analysis should a minimum of 1000 words.
Section
Description
Points
Section I
Write a brief company history, including a mission statement if available.
15 Points
Section II
Thoroughly explain at least two major Strengths and two major Weaknesses (review chapter 8) of the organization.
For each strength, discuss why this strength can be considered a distinctive competence for the organization.
For each weakness, discuss what the organization could do to minimize that weakness. You should have a minimum of a full paragraph for each discussion of each strength and weakness.
Note that bullet points are not acceptable.
45 Points
Section III
Thoroughly research and analyze two Opportunities and two Threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization's external environment (keep in mind an opportunity or threat can stem from more than one dimension within the general environment). Be sure to include in your discussion the relevant dimension of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization.
PLEASE NOTE: The dimensions of the general environment are outlined in chapter 3 and in week one's lecture.
Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat.