Mattel Inc.: Barbie Dolls Industry

Topics: Barbie, Dolls, Barbie's careers Pages: 3 (1234 words) Published: January 24, 2013
Mattel Inc. is the induction industry of the Barbie dolls. The first Barbie doll was invented in 1959 and since then, the Barbie dolls have been around for decades and have become some of the most popular dolls in the world. Young girls often enjoy playing make believe with their Barbie dolls through the way they dress, and make the dolls behave during play time. Most young girls see themselves through their dolls and so the young children view the Barbie dolls as their idol and future self when they grow older. There have been many arguments concerning the female representation of these dolls since it was first introduced. In recent years, the messages convey in these Barbie’s ads are now extreme. The most common arguments about the representation of female body in Barbie’s ads include self-esteem, sexism, and feminism among different people. The Barbie doll ad “Barbie Little Black Dress” is a fine example. The Barbie dolls in this ad are catered toward the younger generation. The ad is very colorful and focuses more on fashion Style which easily attract the intended audience. The dolls in this ad are all very slender with each dressing different from one another. They are all wearing some form of back dresses but different designs. The dolls look very clean with their face covered in make up and nails painted. The dolls seem to be posing for the camera smiling. Barbie doll was originally created as a play mate for young children but have now become a cultural icon of female beauty, and independence. The Barbie dolls have impacted the lives of many young children as well as adult since its introduction in 1959 by the mantel Inc. Throughout the history of popular culture, the Barbie dolls have been use as a symbol to different issues. In this ad, the Barbie doll is viewed as a symbol of feminism and independence of women. When one views the ad, one is able to notice that the Barbie doll comes with various different outfits and with multiple talents. The...
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