Preview

Marketing Research: Final Exam

Good Essays
Open Document
Open Document
1876 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Research: Final Exam
Text Book Study Guide Part II BMGT452, Fall 2011

[pic]
Review the scale of the measurement: Nominal, Ordinal, Interval, Ordinal. These scales determines the tests to pick.

L11.1: Data Analysis Procedures, Reporting
Read: Slides, Chapter 19 pp648-653, Chapter 15 pp478-493 o Data Analysis Procedure: pp478 o Validation and Editing: pp478-486 (NOT Required for Final Exam) o Coding: pp486-490 o Data Cleaning: pp491-493 (NOT Required for Final Exam) o Structure of the Reports: pp648-653 (NOT Required for Final Exam) o Guideline for a good report pp 652 (NOT Required for Final Exam)

L11.2: Fundamental Data Analysis
Read: Slides, SPSS Guide I, Chapter 15 pp 493-496, 500-508, o One-Way Frequency Table: pp493-496 o Descriptive Statistics: pp505-508 o How to interpret SPSS charts from one way frequency table and descriptive o Note: I will give you SPSS charts to interpret. The actual SPSS procedures will not be tested. When you review the SPSS Guide, ignore the screenshots. You need to know where to get all the necessary information and how to interpret it and how to use it. o Graphical Presentation: pp500-504 (NOT Required for Final Exam)
Examples: In-class exercise; Question 1 in Problem Set 1

L12: Cross-Tab and Chi-square Test
Read: Slides, SPSS Guide II, Chapter 15 pp 497-500, 520-524, 527, 532-538 o When do you use Cross-Tab and Chi-square Test? o Cross-tab: pp497-500 o Statistical Significance: pp 520-521 o Hypothesis Testing: 5 step process pp 521-524 o Accepting the null vs. fail to reject the null: pp 527 o Chi-square Test for Cross-Tab Tables: pp534-538 o How to do it by hand o Chi-square Test for single sample: pp532-533 (NOT Required for Final Exam) o When does Chi-square Test Fail? (NOT Required for Final Exam) o Critical value and statistical decision with critical value o How to interpret the

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Chapter 2

    • 1549 Words
    • 6 Pages

    (b) House of Hunan, Fairlawn, has quality Chinese, Thai, vegetarian, & sushi choices. Ambiance is reminiscent of old Chinatown and it is often full of patrons. Great chicken dishes, good dumplings, and very good quality beef. Service is good, food is fresh and satisfying, and the price is fair value.…

    • 1549 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Marketing: Study Questions

    • 6259 Words
    • 26 Pages

    Schumpeterian welfare creation and economic growth comes from a new product that works far better than the old product it replaced. a) True b) False…

    • 6259 Words
    • 26 Pages
    Good Essays
  • Satisfactory Essays

    Marketing 477 Exam 2

    • 3158 Words
    • 13 Pages

    * Example: Burger King, feat. Herb, in the ad he was Herb the Nerd because he’d never been to BK before; he was so excited for all the products BK offered. If someone saw Herb the Nerd in the local BK- you won something (This is LOUCEY). Now 20 years have past, and someone wants something similar…bad!…

    • 3158 Words
    • 13 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Midterm

    • 954 Words
    • 4 Pages

    1. Critique on this comment: "People are spending most of their time online and they are communicating via social networking platforms like Twitter and Facebook. As such, there's no need for companies to advertise in traditional media such as TV, newspaper or radio anymore."…

    • 954 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Chapter 6

    • 537 Words
    • 3 Pages

    Lands' End clothing catalogue retailer offers a satisfaction guarantee on all merchandise it sells. In other words, Lands' End gives its customers a(n) _____ warranty.…

    • 537 Words
    • 3 Pages
    Good Essays
  • Better Essays

    psychology testing 1

    • 757 Words
    • 4 Pages

    Describe the major categories of tests and identify the major uses and users of these tests.…

    • 757 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Assignment: Q&A

    • 666 Words
    • 3 Pages

    1. Visit a Web site for a company that sells products online. Then go to that company's corporate Web site. Compare the company's product sales site with its corporate site. Describe at least 3 differences between them. (1-3 sentences. 3.0 points)…

    • 666 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    What is the relative customer profile variable: If the price was right, would you buy this car today?…

    • 599 Words
    • 6 Pages
    Satisfactory Essays
  • Better Essays

    Marketing Analysis

    • 1758 Words
    • 8 Pages

    It takes hard work to create image of the company or brand or products in a given market as noticed by a target market. Whether marketing a piece of merchandise, a service, a company or even a person, positioning is crucial to the success of any product. Positioning of that product is about how you get into the mind of the prospective customer. You must first get into a prospect’s mind and then occupy that space. When positioning a product, you want the prospect to recognize that your product is created especially for them. This paper will identify different types of analysis used by marketers to find out product positioning, competitive positioning, customer perceptions and distribution-channel analysis. It will compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.…

    • 1758 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Read chapters 1, 2, and be sure to go through the SPSS tutorial (or “run the tutorial”).…

    • 1263 Words
    • 31 Pages
    Good Essays
  • Satisfactory Essays

    3) Relationship marketing is the development and maintenance of long-term, cost efficient relationships with individual customers, suppliers, employees, and other partners of mutual benefit. It fits into the marketing concept in the form of strategic alliances. Companies realized that there is more benefit to working with suppliers than against, through product development partnerships that involve shared costs for research and development and marketing.…

    • 642 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Hypothesis Testing

    • 822 Words
    • 4 Pages

    Step 3) Determine the cutoff sample score on the comparison distribution at which the null hypothesis should be rejected…

    • 822 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour within store?” for open ended qualitative questions and for quantitative they could be something like “How long do you expect to wait on hold for customer services?” which will give more precise data.…

    • 1035 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Porter’s Five Forces relate to the competitive forces and their relative influence in the national chain retail department store industry:…

    • 1441 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Null Hypothesis

    • 1012 Words
    • 5 Pages

    weight of evidence leads us to believe that the null hypothesis is highly unlikely (based…

    • 1012 Words
    • 5 Pages
    Better Essays