Marketing Principles

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REGENT COLLEGE
BTEC Higher National Certificate in Business Assignment Brief

Unit Number: Unit Title:

4 Marketing Principles

BTEC Higher National Diploma in Business

Unit 4: Marketing Principles Assignment Cover Sheet

Assignment No:

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I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising.

Name:

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Registration No:

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Signature:

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Date:

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(Your work will not be accepted without a signed copy of this authentication.) 2
Unit 4: Marketing Principles Regent College

BTEC Higher National Diploma in Business

Learning Outcomes and Criteria covered by this Assignment
Summary of learning outcomes

To achieve this unit a learner must:

1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. Outcomes LO1 Understand the concept and process of marketing LO2 Be able to use the

On successful completion of this unit a learner will: LO 1.1 explain the various elements of the marketing process LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO 2.1 show macro and micro environmental factors which influence marketing decisions LO 2.2 propose segmentation criteria to be used for products in different markets LO 2.3 choose a targeting strategy for a selected product/service LO 2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations LO 2.5 propose new positioning for a selected product/service

concepts of segmentation, targeting and positioning

LO3 Understand the

LO 3.1 explain how products are developed to sustain competitive advantage LO 3.2 explain how distribution is arranged to provide customer explain how prices are set to reflect an organisation’s

individual elements of the extended marketing mix

convenience LO 3.3

objectives and market conditions LO 3.4 illustrate how promotional activity is integrated to achieve marketing objectives LO 3.5 analyse the additional elements of the extended marketing mix

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Unit 4: Marketing Principles Regent College

BTEC Higher National Diploma in Business

LO4 Be able to use the

LO 4.1 plan marketing mixes for two different segments in consumer markets LO 4.2 illustrate differences in marketing products and services to businesses rather than consumers LO 4.3 show how and why international marketing differs from domestic marketing.

marketing mix in different contexts.

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Unit 4: Marketing Principles Regent College

BTEC Higher National Diploma in Business

Programme: Unit Number: Unit Title: Module Tutor: Email:

BTEC Higher National Certificate in Business 4 Marketing Principles Nalika Danthasinghe/Twain Moss Nalika.Danthasinghe@regentcollege.uk.com Twain.Moss@regentcollege.uk.om 1. Report 11/02/2013 14/06/2013 Produce a report to present to the Managing Director of your chosen company. The must be written in professional manner and properly referenced. The report should comply with the word count of 2500 with +/- 10% margin. You may use tables and diagrams to support your report to illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography. Assessment Type: Individual

Assignment Number: Distribution...
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