Marketing Presentation on Consumer Buying Decission

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  • Topic: Watch, Watches, Seiko
  • Pages : 4 (1084 words )
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  • Published : May 21, 2013
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Buyer’s Decision Making Process
There are five stages of decision making process:

The model implies that customers pass through all stages in every purchase. However, in more routine purchases customers often skip or reverse some of the stages. For example: a student buying a favorite hamburger would recognize the need (hunger) and go right to the purchase decision skipping information search and evaluation.

Make a purchase journal of the product that you have recently purchased and analyze your choices on the basis of product selection criteria.

S. No| Product name / Brand name| Price| Place of Purchase| Date of purchase| 1| Wrist watch| 1200| Commercial Market| 04-4-2013| 2| Headphones| 2500| Emperial Market| 06-4-2013| 3| Mp3 player| 500| Emperial Market| 06-4-2013|

4| Lipgloss| 200| Moti bazaar| 11-4-2013|
5| Hand bag| 2950| Moti bazaar | 11-4-2013|
6| Sandals| 1700| Saddar| 14-4-2013|
7| Shawl | 630| Saddar| 14-4-2013|
8| Stylo shoes| 1400| Saddar | 14-4-2013|
9| Cotton suit| 2050| China Market| 17-4-2013|
10| Toothpaste (Aqua-fresh)| 195| Cosomo| 20-4-2013| 11| Shampoo (Loreal-paris)| 465| Cosomo| 20-4-2013| 12| Makeup kit (Sun-dip)| 600| Cosomo | 20-4-2013| 13| Perfume (Just play)| 2000| Barsa Mall| 22-4-2013| 14| jeans| 850| Al jannat garments| 22-4-2013|

15| Calculator| 560| Shop near home| 23-4-2013|
16| Study lamp| 700| Shop near home| 23-4-2013|
17| Photo frame| 450| China market| 24-4-2013|
18| Umbrella| 600| China market| 24-4-2013|
19| Kingston data traveler 8gb | 1500| Sarhad Market| 25-4-2013| 20| Lawn suit| 1100| China market| 25-4-2013|

Need recognition:
I recognize that my Personal headphone is not performing as well as I thought it should. Often when I listen to music or...
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