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Marketing Presentation on Consumer Buying Decission

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Marketing Presentation on Consumer Buying Decission
Buyer’s Decision Making Process
There are five stages of decision making process:

The model implies that customers pass through all stages in every purchase. However, in more routine purchases customers often skip or reverse some of the stages. For example: a student buying a favorite hamburger would recognize the need (hunger) and go right to the purchase decision skipping information search and evaluation.

Make a purchase journal of the product that you have recently purchased and analyze your choices on the basis of product selection criteria.

S. No | Product name / Brand name | Price | Place of Purchase | Date of purchase | 1 | Wrist watch | 1200 | Commercial Market | 04-4-2013 | 2 | Headphones | 2500 | Emperial Market | 06-4-2013 | 3 | Mp3 player | 500 | Emperial Market | 06-4-2013 | 4 | Lipgloss | 200 | Moti bazaar | 11-4-2013 | 5 | Hand bag | 2950 | Moti bazaar | 11-4-2013 | 6 | Sandals | 1700 | Saddar | 14-4-2013 | 7 | Shawl | 630 | Saddar | 14-4-2013 | 8 | Stylo shoes | 1400 | Saddar | 14-4-2013 | 9 | Cotton suit | 2050 | China Market | 17-4-2013 | 10 | Toothpaste (Aqua-fresh) | 195 | Cosomo | 20-4-2013 | 11 | Shampoo (Loreal-paris) | 465 | Cosomo | 20-4-2013 | 12 | Makeup kit (Sun-dip) | 600 | Cosomo | 20-4-2013 | 13 | Perfume (Just play) | 2000 | Barsa Mall | 22-4-2013 | 14 | jeans | 850 | Al jannat garments | 22-4-2013 | 15 | Calculator | 560 | Shop near home | 23-4-2013 | 16 | Study lamp | 700 | Shop near home | 23-4-2013 | 17 | Photo frame | 450 | China market | 24-4-2013 | 18 | Umbrella | 600 | China market | 24-4-2013 | 19 | Kingston data traveler 8gb | 1500 | Sarhad Market | 25-4-2013 | 20 | Lawn suit | 1100 | China market | 25-4-2013 |

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