Marketing Plan- Yogreek
Market Plan for YoGreek Yogurt
Company Purpose: YoGreek yogurt was established to provide a quality family friendly product, while at the same time promoting an active and healthy lifestyle through the use of all natural ingredients. YoGreek yogurt will establish a reputation as an innovative leader in the produce industry.
The Need: In today’s fast moving, yet increasingly health conscious society, the need for a healthy and convenient product without sacrificing taste is becoming greater than ever.
Mission: YoGreek yogurt was developed to satisfy this need in the best possible way. The product targets individuals and families working towards living a healthy lifestyle. This is especially towards mothers and expecting mothers with small children that are constantly on the go in need of a healthy alternative. YoGreek provides its customers with a thick and creamy, nutritious experience without additives. The added crunch compliments the creamy texture of the yogurt and gives it a nearly unlimited combination of flavors by changing either the crunch or the yogurt flavor. It also has twice the amount of protein compared to the leading yogurt.
Market Potential: In the U.S., the greek yogurt market has an estimated $ 30 million annual sales. The annual U.S. yogurt consumption, not the greek yogurt consumption, is 11-1/2 pounds per capita. In ounces it is 176, and the most common yogurt serving is 6 ounces. This shows that the amount purchased per capita annually is 29.33, which shows that the frequency of purchase is one yogurt every 12.14 days. This is relative to the annual sales for the yogurt market, so the amount purchased per capita of greek yogurt is 1,16 ounces annually.
Competition:
Direct Competition | Indirect Competition | Fage | Froyo | Yoplait Greek Yogurt | Dannon | Dannon Greek | Yoplait | Greek Gods Yogurt | Nancy’s organic, non-fat yogurt | Oikos Greek Yogurt | Mountain High Yogurt | Chobani Greek Yogurt | Nature Valley
Company Purpose: YoGreek yogurt was established to provide a quality family friendly product, while at the same time promoting an active and healthy lifestyle through the use of all natural ingredients. YoGreek yogurt will establish a reputation as an innovative leader in the produce industry.
The Need: In today’s fast moving, yet increasingly health conscious society, the need for a healthy and convenient product without sacrificing taste is becoming greater than ever.
Mission: YoGreek yogurt was developed to satisfy this need in the best possible way. The product targets individuals and families working towards living a healthy lifestyle. This is especially towards mothers and expecting mothers with small children that are constantly on the go in need of a healthy alternative. YoGreek provides its customers with a thick and creamy, nutritious experience without additives. The added crunch compliments the creamy texture of the yogurt and gives it a nearly unlimited combination of flavors by changing either the crunch or the yogurt flavor. It also has twice the amount of protein compared to the leading yogurt.
Market Potential: In the U.S., the greek yogurt market has an estimated $ 30 million annual sales. The annual U.S. yogurt consumption, not the greek yogurt consumption, is 11-1/2 pounds per capita. In ounces it is 176, and the most common yogurt serving is 6 ounces. This shows that the amount purchased per capita annually is 29.33, which shows that the frequency of purchase is one yogurt every 12.14 days. This is relative to the annual sales for the yogurt market, so the amount purchased per capita of greek yogurt is 1,16 ounces annually.
Competition:
Direct Competition | Indirect Competition | Fage | Froyo | Yoplait Greek Yogurt | Dannon | Dannon Greek | Yoplait | Greek Gods Yogurt | Nancy’s organic, non-fat yogurt | Oikos Greek Yogurt | Mountain High Yogurt | Chobani Greek Yogurt | Nature Valley