Md. Shariful Islam
At first, we would like to thank almighty Allah for helping, giving and showing us the right path to complete the report just on time. Besides, we thank my course instructor Mahmud Zubayer, whom gave us some important information during making our Term Paper on Appy Fizz. We are very grateful to our instructor, retailers, friends whom have helped us toward evolution as well as our university labs for their great support. We are also thankful to our family members, friends for their outstanding support and assistance. But how can we forget the labs and library of EWU. We could not finish this term paper without these. We also want to thank our parents, and our siblings for their support which has leaded us in the time of need.
At last, we would apologize to our course instructor and all other people who are associated with this report if we have misbehaved anyhow.
Once again; our thanks to all the above people for their coordination.
This survey is basically based on consumer taste and buying pattern of soft drinks from market from various alternatives; this is a study on Appy Fizz. As human mind and behavior is complex, it is impossible for anyone to track or find the dynamic taste of anyone including him/herself. In the survey, the methods have primarily focused on few major promotional activities within Bangladesh and few sources advertisement and production. The data are collected from the parent company Parle Agro and Bangladeshi - Global Beverage Company Limited; which deals with the production and distribution of Appy Fizz in Bangladesh. Also we have collected some data from websites of finance and marketing of Bangladesh. Firstly we have researched on SWOT analysis majorly on two factors, “Advertisement” and “Distribution” in Bangladesh. Research is to be done separately on both patterns. Our research works are mainly based on the marketing plan, so the retailers of “Appy...
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