Marketing Management

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Topic: Marketing Management

Student Name: Raja Nurdiyana Binti Raja Roslan

Student ID No: 0011VMVM0113 (MBA)

To whom: WIC & Cardiff Metropolitan University

Date: 11th May 2013

Table of Contents

TITLEPAGE
Executive Summary4
1.0Introduction
1.1 Brief Description of problem5
1.2 Sign Posting7

2.0Analysis
2.1 Concepts
2.2 Methodology of Analysis
2.3
3.0Conclusion
3.1 Summary of main findings
3.2 Recommendations
References
Bibliography

List of Figures and Charts

TITLEPAGE
Figure 14
Figure 2
Figure 3
Table 1

Executive Summary

1.0 Introduction

1.1The Year 2013 will be a rapid increase in competition with the two other major gaming devices in the market. These include Microsoft “Next” Xbox and Nintendo Wii U. As a part of Sony Malaysia Berhad, Sony Computer Entertainment Sdn Bhd will be launching the Playstation 4 in the fourth quarter of 2013. 1.2The Playstation 4 (PS4) will be the the second eight-generation console to be officially confirmed. The first was Nintendo’s Wii U. It will also be the fourth game console in Sony’s Playstation series. 1.3 PlayStation 4 will be the first in the Sony series to feature compatibility with the x86-64 instruction set, which is a widely used platform common in many modern PCs. The idea is to make video game development easier on the next-generation console, attracting a broader range of developers large and small. These changes highlight Sony's effort to improve upon the lessons learned during the development, production and release of the PS3. 1.4The main competitor will be Nintendo Wii U. Since its release in November 2012, the Wii U has been plagued by lower-than-expected sales and a lack of must-own games. But, as $299 (Basic Set) or $350 (Deluxe Set) it’s likely to be the least expensive of the two other game consoles, which should guarantee it a certain level of long-term market share.

1.5This report will...
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