Marketing Management

Topics: Marketing, Strategic management, Customer relationship management Pages: 242 (43468 words) Published: November 30, 2012
Marketing ManageMent







Pearson Arab World Editions — Business & Economics
The Arab world’s location between three continents ensures its place at the centre of an increasingly integrated global economy, as distinctive as any business culture. We think learning should be as dynamic, relevant, and engaging as the business environment. Our new Arab World Editions for Business & Economics provide this uniquely Arab perspective for students in and of the Arab world. Each Arab World Edition integrates cases, companies, research, people, and discussions representing the diverse economic, political, and cultural situations across the nations that span the Arab world, whilst retaining the quality, research, and relevant global perspectives of the world’s leading business thinkers.

We hope that you find this edition a valuable contribution to your teaching or business studies. We aim to set a new benchmark for contextualized learning with our adapted and new titles, and hope that they will prove a valuable contribution in the success of students and teachers along each step of their business programme.

Supplementary support includes PowerPoint slides, instructor manuals, test bank generators, and MyLab online tutorial and homework systems.

Titles span a range of subjects and disciplines, including:
■ Management — Robbins & Coulter
■ Principles of Marketing — Kotler & Armstrong
■ Economics — Hubbard & O’Brien
■ Statistics for Business — Benghezal
■ Principles of Managerial Finance — Gitman
■ Organizational Behavior — Robbins & Judge
■ Human Resource Management — Dessler
■ Strategic Management: Concepts and Cases — David
■ Introductory Mathematical Analysis for Business, Economics and Life and Social Sciences — Haeussler

To find out more, go to

Ar A b World Edition

PhiliP Kotler

Northwestern University

Kevin lane Keller

University of North Carolina

Salah haSSan

George Washington University

imad BaalBaKi

American University of Beirut

hamed Shamma

American University of Cairo

Acquisitions Editor: Rasheed Roussan
Senior Development Editor: Sophie Bulbrook
Project Editors: Nicole Elliott and Bernice Luxford
Copy-editor: Nik Prowse
Proofreader: Jim Caunter
Design Manager: Sarah Fach
Permissions Editor: Rachel Thorne

Picture Researcher: Louise Edgeworth
Indexer: Indexing Specialists, Ltd
Marketing Manager: Sue Mainey
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Cover Designer: TBA
Typesetter: Integra
Typeface: 9.5/11.5, Minion Pro

Printed in China.
Pearson Education Limited
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and Associated Companies throughout the world
© Pearson Education Limited 2012
Authorized for sale only in the Middle East and North Africa. The rights of Philip Kotler, Kevin Lane Keller, Salah Hassan, Imad Baalbaki, and Hamed Shamma to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. Pearson Education is not responsible for the content of third party internet sites. First published 2012

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