Marketing for hospitality

HTM 3205 Marketing for Hospitality and Tourism

2_2011

ASSUMPTION UNIVERSITY
MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS
DEPARTMENT OF HOSPTIALITY AND TOURISM MANAGEMENT
SYLLABUS 2/2011
Course Title
Prerequisites
Lecturer
Contact Location

Course Description

HTM 3205 Marketing for Hospitality and Tourism
HTM 3103 Consumer behavior in Hospitality and Tourism Industry
A. Supaporn Y. , A. Atjima S.
CL1203, Tel: [phone] e-mail: A. Supaporn : [e-mail]
A. Atjima : [e-mail]
This course enables the student to apply the knowledge and skills acquired in the Principle of Marketing course to the hospitality industry. It includes the evaluation of the hospitality industry, analyzing and developing marketing plans, and the application of the various promotional strategies and tools to achieve the organization's marketing objectives. It also covers the department's structure, functions, and responsibilities of key personnel.

Course Objective

* To integrate marketing concepts within the context of the hospitality and tourism industry;
* To help you learn how to view the customer and the importance of creating a customer-orientation within an organization;
* To help you understand the role of the marketing function in hospitality and travel-related businesses
* To enable you to evaluate and analyze the marketing competition in hospitality industry.
* To enable you to create comprehensive and professional marketing plans for hospitality or tourism.

Required Textbook

Kotler Philip, John Bowen, and James Makens (2010). Marketing for
Hospitality and Tourism, 5 Ed., Prentice Hall; New Jersey.

Chapter and Topics

Week1-2: Introduction: Marketing for Hospitality and Tourism / case study
Week3: Service Characteristics of Hospitality and Tourism Marketing / case study
Week4: The Marketing Environment
Week5: Consumer Markets and Consumer Buying Behavior
Week6-7: Market Segmentation, Targeting, and