Marketing Analysis for Nintendo
MKTG2010G Group 3 - Wii U
Flow of Presentation
Company
Introduction
Marketing Mix
Competitor
Analysis
Target
Customer
Marketing
Strategy
Marketing
Objective
SWOT
Analysis
Survey
Findings
Image
Projected by the Video
Ways to Reach
Targeted
Customers
Nintendo Co., Ltd.
•A Japanese company which focuses on consumer electronics and video games industries
•The world's largest video game company by revenue in 2011
•Founded in 1889 but only entered the video game industry in 1974
Mission Statement
• “At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.”
3 Major Product Lines
• Handheld game device:
– Nintendo DS Lite, Nintendo DSi and Nintendo 3DS.
• Home console game system:
–Wii in 2006 and its successor Wii U in 2012
• Software for the above devices:
–Wii Sports and Wii Fit Plus
Marketing Mix
Marketing Mix- Product
•
•
•
•
•
•
Launched in November 2012
Successive product of Wii
The eight generation to video game console
Provide 1080p high graphic definition
Provide 2GB Ram
Provide a touch screen gamepad
– Allow off TV play
Marketing Mix - Product
• Form of product
– Basic version
– Deluxe version
• Shopping Product
– Buy less frequently
– Have to think twice before making decisions
• Captive product
– Game disc (have to buy separately)
Marketing Mix- Product
• Until 31 December 2012, 3.06 million unit have been sold worldwide
• 57,000 sold in January
• Actually not a good sales compare with Wii which sold 435,000 units in 2007
Marketing Mix- Price
• Standard price in Japan is
Flow of Presentation
Company
Introduction
Marketing Mix
Competitor
Analysis
Target
Customer
Marketing
Strategy
Marketing
Objective
SWOT
Analysis
Survey
Findings
Image
Projected by the Video
Ways to Reach
Targeted
Customers
Nintendo Co., Ltd.
•A Japanese company which focuses on consumer electronics and video games industries
•The world's largest video game company by revenue in 2011
•Founded in 1889 but only entered the video game industry in 1974
Mission Statement
• “At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.”
3 Major Product Lines
• Handheld game device:
– Nintendo DS Lite, Nintendo DSi and Nintendo 3DS.
• Home console game system:
–Wii in 2006 and its successor Wii U in 2012
• Software for the above devices:
–Wii Sports and Wii Fit Plus
Marketing Mix
Marketing Mix- Product
•
•
•
•
•
•
Launched in November 2012
Successive product of Wii
The eight generation to video game console
Provide 1080p high graphic definition
Provide 2GB Ram
Provide a touch screen gamepad
– Allow off TV play
Marketing Mix - Product
• Form of product
– Basic version
– Deluxe version
• Shopping Product
– Buy less frequently
– Have to think twice before making decisions
• Captive product
– Game disc (have to buy separately)
Marketing Mix- Product
• Until 31 December 2012, 3.06 million unit have been sold worldwide
• 57,000 sold in January
• Actually not a good sales compare with Wii which sold 435,000 units in 2007
Marketing Mix- Price
• Standard price in Japan is