Marketing Advertising

Advertising and its objectives?

Advertising is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Advertising is a paid form of a non-personal message communicated through the various media by industry, business firms, nonprofit organisations, or individuals.

Advertising is a marketing tool and may be used in combination with other marketing tools, such as sales promotions, personal selling tactics, or publicity.

Objectives of Advertising
The real objective of advertising is effective communication between producers and consumers with the purpose to sell a product, service, or idea. The main objectives of advertising are as follows:

Informative
Objective of advertising is to inform its targeted audience/customers about introduction of new product, update or changes in existing products or product related changes, information regarding new offers and schemes.
Informative advertising is common in the introductory stage of the product life cycle.

Persuasive
Objective of advertising is to increase demand for existing product by persuading new customer for first time purchase and existing customers for repurchases. Persuasive advertising is a competitive type of promotion suited to the growth stage and the early part of the maturity stage of the product life cycle.

Reminder
The objective of advertising is to remind customers about existence of product, and ongoing promotional activities. It is common in the latter part of the maturity stage and throughout the decline stage of the product life cycle.

Some specific objectives of advertising.
To make an immediate sale.
To build primary demand.
To introduce a price deal.
To build brand recognition or brand insistence.
To help salesman by building an awareness of a product among retailers.
To create a reputation for service, reliability or research strength.
To increase market share.