Marketer
Marketers’ main emphasis is on the customer while sellers focus on the product. A seller is only interested in converting product into cash, he is interested in a long lasting relationship but a marketer believes that business begins with friendship and after sale relationship .A seller sells what the producer has and need not necessary be a product or service that the buyer wants while marketer markets a product a service or a product that meets the need of buyer. This is attested by the way Jane has created good rapport with her customers and even gives them credit facilities. In contrast Moses is a seller because he is un-flexible in terms of working hours and he does not offer credit facilities to his clients. His main aim is to sell the product.
The main focus of selling is on affecting transfer of title and possession of goods from sellers to consumers or users. In contrast, marketing activities put more emphasis on achieving maximum satisfaction of the customer’s needs and wants. Moses is a seller as he does not keep records of his customers neither does he know any of their characteristics. His main concern is making sales as compared to Jane who has gone an extra mile to build very close relationships with her customers.
Selling is only a part of marketing process and is concerned with promoting and transferring possession and ownership of goods from the seller to the buyer while marketing is a much wider term consisting of number of activities such as identification of the customers needs, developing the product to satisfy these needs, fixing prices and persuading the potential buyers to buy the same. Sellers aim at maximizing sales and thereby the profits of the firm while marketing is concerned with customer satisfaction and thereby increasing profit in the long run. This can be seen by the amount for profit and sales that Moses is currently making and is not making any plans for the future.
In conclusion Jane is focused in today and the future
The main focus of selling is on affecting transfer of title and possession of goods from sellers to consumers or users. In contrast, marketing activities put more emphasis on achieving maximum satisfaction of the customer’s needs and wants. Moses is a seller as he does not keep records of his customers neither does he know any of their characteristics. His main concern is making sales as compared to Jane who has gone an extra mile to build very close relationships with her customers.
Selling is only a part of marketing process and is concerned with promoting and transferring possession and ownership of goods from the seller to the buyer while marketing is a much wider term consisting of number of activities such as identification of the customers needs, developing the product to satisfy these needs, fixing prices and persuading the potential buyers to buy the same. Sellers aim at maximizing sales and thereby the profits of the firm while marketing is concerned with customer satisfaction and thereby increasing profit in the long run. This can be seen by the amount for profit and sales that Moses is currently making and is not making any plans for the future.
In conclusion Jane is focused in today and the future
References: http://www.learnmarketing.netC Class notes http://www.strategicdriven.com http://wiki.answers.com