SUMMER PROJECT REPORT ON MARKET POTENTIAL ANALYSIS TOWARDS INTERNET DATA CARD SPECIAL REFERENCE TO VODAFONE From 20th June 09-5th August 09 BY PROSENJIT.R.SAHA WBUT Regn No: 081670710070 of 2008-2009 WBUT Roll No: 08167009084
MANAGEMENT INSTITUTE OF DURGAPUR Rajbandh
The MBA course is well structured and integrated course of business studies. The main objective of practical training at MBA level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA course provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I have learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. Training is an integral part of MBA and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is best teacher”.
ACKNOWLEDGEMENT An individual cannot do project of this scale. I take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to me. Their inputs have played a vital role in success of this project. I would like to express my sincere thanks to all those instrumental in this project Work. First, I would to thank Prof. Dr. N.C.Ghosh (Director of Management Institute of Durgapur) Prof. A.K. Ghosh, (Principal Department of Business Administration), for giving me this opportunity to do this project and learn from it. I am thankful to Vodafone for giving me helpful information to complete this project (Research).I express my sincere thanks to Mr. Koushik (Sales Manager), Mr. Bibhas Chandrs, (Asst Professor & HOD, MBA department) Sr.Lecturer R.K.Jha (MID faculty), for helping me in giving me all relevant information about the product and service. My heart full thanks to the whole staff and customers of Vodafone, who gave me continuous support in every possible manner to gain practical knowledge in Industry. Finally, I would like thank all lecturers, friends and my family for the kind of support and to all who directly or indirectly helped me in preparing this project report.
EXECUTIVE SUMMARY Estimating the market or market potential for a new business or business expansion is critical in determining the economic feasibility of a venture. Estimating the market potential will determine if the market is large enough to support the businesses. This checklist will address a number of questions that need to be answered before an estimate can be calculated. What type of customer will buy the product or service? Where are these customers located? How often do they use it? What is the Competition? What are people paying? What is the Potential for the Market to Develop? What is my share of the Market? Estimating the market potential for...