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Mareketing Plan

  • By
  • Feb. 2013
  • 1498 Words
Page 1 of 10
The situational analysis covers the following key areas:
* Current Products
* Current Target Market
* Current Distributor Network
* Current Competitors
* Financial Analysis
* External Forces
Current Products
Describe the company’s current product(s) offerings in terms of: * Product Attributes
* Describe the main product features, major benefits received by those using the product, current branding strategies, etc. * Office Supplies & Services Market
* Specialists, wider range of products
* Graphic Design
* Specialists in exactly what the market/customer want * Accessibility on the Internet
* The right package (features, needs) to meet each client * Its success helps attract customers for the office supplies market * Pricing
* Describe pricing used at all distribution levels such as pricing to final users and to distributors, incentives offered, discounts, etc. * Office Supplies & Services Market
* Economies of scale i.e. bulk discounts
* Sourcing products from low cost producers in developing countries * Graphic Design
* Price range to suit the package for each client * Distribution
* Describe how the product is made accessible to final users including channels used, major benefits received by distributors, how product is shipped, process for handling orders, etc. * Office Supplies & Services Market

* Agency for Ireland
* Sell to retail and wholesale
* Min. quantities to secure bulk discounts
* Advantage in price and product range
* Expansion of branch network
* Generous Credit terms
* More locations
* No. of agencies
* Graphic Design

* Promotion
* Describe promotional programs and strategies in terms of...

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