Today Manchester United is the most powerful football club in the world. They have been successful and renown mainly for their sporting success in the UK and in Europe where some of the best players went through such as George Best, Bobby Charlton, Eric Cantona, David Beckham and more recently Cristiano Ronaldo and Wayne Rooney.
Manchester United is more than a simple football club, it’s a brand and they have been very successful in marketing. In less than 20 years they went from local to global and have more than 650 million fans through the world. They tried to deversify their activity during the years and the brand is also present in the business industry.
Manchester United wants to be the best football club on and off the pitch. Strategy
a. Expand their portofolio of global and regional sponsors.
b. Develop the retail, merchandising, apparel and product licensing business. c. Exploit new media and mobile opportunities.
d. Enhance the reach and distribution of the broadcasting rights. e. Diversify revenue and improve margins
MANAGEMENT ORGANIZATION STRUCTURE
- CEO : Michael Bolimbroke
- Vice President of the Executive : Ed Woodward
- Group Managing Director : Richard Arnold
a. Director of Finance and IT : Steve Deaville
b. Director of Venue : Karl Evans
c. Director of Legal and Business Affair : Patrick Steward
d. Director of Communications : Phil Townsend
The product Manchester United is an upmarket product. It want to be different than any other football club, this is the reason why they have developed different range of product above football. Moreover they are always partnered with the best such as Nike, AIG, Vodofone all leaders in their sector. Product.
First of all the product includes providing an excellent football team that plays and wins in an exciting way. Every season they want to be the best. However, there are other ingredients of the product including...
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