Management information

Think Week - Microsoft

INTRAPRENEURSHIP: DEFINITION &
MEANING
 ”Intrapreneurship is the practice of

entrepreneurship by employees within an organization”.  The term “Intrapreneur” was coined by Elizabeth &

Gifford Pinchot (An entrepreneur & co-founder of
Bainbridge Graduate Institute) in 1978

DEFINITION
 Zahra: “Corporate entrepreneurship may be

formal or informal activities aimed at creating new businesses in established companies through product and process innovations and market developments. These activities may take place at the corporate, division, functional or project levels, with the unifying objective of improving a company’s competitive position and financial performance.”

INTRAPRENEUR
 A person within a large corporation who takes

direct responsibility for turning an idea into a profitable finished product through assertive risk taking and innovation.
 Intrapreneurs have entrepreneurial skills blended

with managerial skills but operate within the confines of an organization.

NEED FOR INTRAPRENEURSHIP
 Increase in competitors, both national &
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international.
Sense of distrust in traditional methods of corporate management.
Exodus of bright people from corporations to become small business entrepreneurs.
Downsizing of major corporations.
Overall desire to improve efficiency & productivity. NEED FOR INTRAPRENEURSHIP
 It enables the corporation to diversify from its core business through internal processes.
 It gives the corporation the ability and opportunity to conduct market experiments.
 As additional value to the established corporation/Can be used as training ground for new managers/development of further leaders NEED FOR INTRAPRENEURSHIP
 Helps in opening new channel of distribution.
 It can be used to augment the bottom line of the corporation.
 Invest and profit from new venture creation.

ENTREPRENEUR VS INTRAPRENEUR
 An entrepreneur takes