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Market Economy and Macro Environment Factors

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Market Economy and Macro Environment Factors
NAME: PATRICK N. OMWANSA
ADM NO: ELD/B/BBM/511/02740
YR OF STUDY: 2ND SEMESTER 3RD YR
UNIT TITLE: CREDIT MANAGEMENT
UNIT CODE: HRM 323
LECTURER: DANIEL NYAKERI
ASSIGNMENT (CAT 1)
Quiz: discuss the components of the macro environment and explain how they affect the organization you are working for? (20 mks).
Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business, and often require changes in operating, management, production, and marketing. Analysts often categorize them using the acronyms PEST or PESTEL. Broken down, PEST stands for political, economic, social, and technological concerns. PESTEL also includes environmental and legal factors.
Political
Political macro environment factors include things like tax policies, government-issued safety regulations, the availability of government contracts, and even shifts in the controlling political party. International laws, such as trade agreements and tariffs, may affect the supply and demand chains and available markets for many different companies as well.
Economic
A market boom, recession, or growing inflation problem can all change the way an organization plans for the future and operates in the present. Economic factors are often difficult to assess, since economic forecasts and analyses vary widely between experts. Unemployment levels, comparative foreign exchange rates, and the state of the global economy can all help or hurt a business' ability to get needed components and maintain a stable profit.
Social
The mood and demographics of the population make up the social area of macro environment factors. For example, a society that places an emphasis on self-guided jobs with room for creativity may cause organizations to redefine job descriptions and adapt the model of the workplace to attract workers. Social trends, such as a preference for on-demand mobile media devices, can also

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