Low Involvement Theory

Topics: Communication, Communication theory, Lie Pages: 13 (4688 words) Published: June 5, 2013

They are two founders who developed Interpersonal Deception Theory. Judee Burgoon or known as Professor Burgoon is the director of Human Communication Research for The Management of Information Centre. Besides that, she is also She is Professor of Communication and Professor of Family Studies and Human Development at the University of Arizona She was the PHD holder from West Virgina University. Professor Burgoon has authored 7 books and over 240 articles, chapters and reviews related to nonverbal and relational communication, interpersonal relationship, the impact of new communication technologies on human and human-computer interaction, and other researches. Among the theories that she almost notably linked are Interpersonal Adaptation Theory, Expectancy Violations Theory and Interpersonal Deception Theory. During her career, she has received many awards such as, NCA’s Golden Anniversary Monographs Awards, the Charles H. Woolbert Research Award for Scholarship of Lasting Impact. In 1999, she got the National Communication Association’s Distinguished Scholar Award, its highest award for lifetime of scholarly achievement. While in 2006, she awarded the Steven Chaffee Career Productivity Award. The awards that she gained show that she was talented American Academic. The second founder is David Buller. Professor David Buller was the Professor at Northern Illinois University. He was the philosophy professor. Besides that he also was the writer. Among his publication are Function, Selection and Design, in 1999, Adapting Minds, Evolutionary Psychology and the Persistent Quest for Human Nature in 2005. He has also contributed a lot in writing articles to books and journals. During his career, Buller has experience in finance, management, operations and sales. He has served as chairman of the Writing Committee for Social Studies Standards for Minnesota public schools. In his community he has served on the Hugo Planning Commission and political party precinct chair. As an active member of several professional organizations, he has been president of both the Strategic Leadership Forum and the Association for Corporate Growth. He was also a leader of the Edison Electric Institute Strategy Group and the Society of Competitive Intelligence Professionals. He was graduated from the Centre for Business Intelligence. He was died in 2011.


Interpersonal deception theory (IDT) explain the interplay between active deceivers and detectors who communicate with multiple motives, who behave strategically, whose communication behaviours mutually influence one another to produce a sequence of moves and countermoves, and whose communication is influenced by the situation in which the deception transpires (EmGriffin, 2000). IDT attempts to explain the manner in which individuals deal with actual or perceived deception on the conscious and subconscious levels while engaged in face-to-face communication (Buller, 1996). This theory is an interpersonal theory that a set of unchanging assumptions concerning interpersonal communication in general and deception in particular. This theory is developed by Judee Burgoon and David Buller. The core ideas of IDT can be divided into two which are Interpersonal communication is interactive and strategies deception demands mental effort. Firstly, interpersonal communication is interactive means that interaction, rather than individuality, is at the core of their theory. For instance, if the encounter between you and Pat actually took place, both of you would be active participants, constantly adjusting your behaviour in response to feedback from each other. Whatever story you tell, you shouldn't expect Pat to remain verbally and nonverbally mute (EmGriffin, 2000). (Judee K.Burgoon, 1996) Second idea is strategies deception demands mental efforts which means that successful deceiver must consciously manipulate information to create a plausible message,...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • High Involvement and Low Involvement Purchase Essay
  • High Low Involvement Essay
  • A Low Involvement Hierarchy Model Essay
  • Essay about Low Involvement
  • High Involvement and Low Involvement in Searching for Product Information Essay
  • Consumer Involvement Theory Essay
  • Interpersonal Deception Theory Essay
  • Low Involvement Ad Essay

Become a StudyMode Member

Sign Up - It's Free