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JKAU: Met, Arts and Humanities, Vol. 15 No. 1, pp: 19-61 (2007A.D./1428A.H.)

The Impact of Foreign Cultures through the Video (VCR/
DVD/ VCD) and Television (TV) on Saudi Society
as Perceived by Saudi Undergraduate Students
in Saudi Arabia
Hassan Omar Basfar
Assistant Professor, Department of Mass Communication
Faculty of Arts & Humanities, King Abdulaziz University, Jeddah, Saudi Arabia
Abstract. This study sought to examine the perceptions of
Saudi undergraduate students regarding the effect of the
movies and programs of the Video (VCR/ DVD/ VCD) and
television (TV) on Saudi culture. A survey method using a
questionnaire was employed to collect the data for this study. A total of 83 Saudi undergraduate students of whom 58 (or
69.9%) were males and 25 (or 30.1%) were females
participated in this study. Simple descriptive statistics, chisquare and t-test were utilized in the analysis and presentation of data.
The main findings of the analysis revealed that:
1.Video (VCR/ DVD/ VCD) movies and programs affect
Saudi society beliefs in the women's roles and attitudes towards family size more than it affects values towards the importance of family ties.
2. VCR/ DVD/ VCD movies and programs affect Saudi
students' perceptions of the desired immediate family size.
3. The most frequently watched movies among Saudi
students are American followed by Egyptian and Indian movies which are the least viewed movies.
4. The average immediate family size is down to 4.566
from the average 12.699 suggested by the respondents'
extended family size.
.

19

20

Hassan Omar Basfar

1. Introduction
The Saudi Arabian society has undergone major changes through the use of the Video (VCR/ DVD/ VCD) and television (TV). These influences come as a result of watching many hours of foreign cultures on their Video machines and the TV sets. These influences of the Video and TV may affect family ties, family size, studying habits, friendship concept and the use of leisure time. For example, Saudi viewers watch different life styles from their own on the above noted media which may have negative effects on their social beliefs. The influence of watching foreign cultures on these media either at the individual or group level may create more than one sub-culture within one society. However, this study intends to examine some of the effects of foreign cultures through the Video and TV on the Saudi society culture as perceived by Saudi undergraduate students in Saudi Arabia.

The primary focus of this study is to examine the perception of Saudi students of the effect of foreign video’s culture and television on their concept of life, as result of watching many hours of foreign cultures. In this regards, the study attempts to explore the impact of foreign cultures upon the Saudi society culture through the above mentioned media. In this connection, the researcher will study whether the effects of these foreign cultures (American, Egyptian and Indian) will have a reinforcement or reevaluation of the present Saudi concept of family ties, family size, friendship, studying habits, and the use of leisure time. The importance of this study relies upon the fact that it reflects to what extent foreign culture have affected the Saudi society culture, as a result of watching many foreign movies and Programs on the VCR/ DVD/ VCD and TV. This study may show to what degree the assumed influences of the foreign cultures through the VCR/ DVD/ VCD and TV has on the following social variables: Family ties, family size, the friendship concept, studying habits and the use of leisure time. This study may help to make Saudis aware of the magnitude of the negative effect of the VCR/ DVD/ VCD and TV on their life style. This awareness can be introduced in a "discussion panel" on the Saudi TV, where the individual members of the panel explore what is good and useful and what is bad and damaging to an Islamic Society such as Saudi Arabia. This in turn...
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