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JKAU: Met, Arts and Humanities, Vol. 15 No. 1, pp: 19-61 (2007A.D./1428A.H.)

The Impact of Foreign Cultures through the Video (VCR/
DVD/ VCD) and Television (TV) on Saudi Society
as Perceived by Saudi Undergraduate Students
in Saudi Arabia
Hassan Omar Basfar
Assistant Professor, Department of Mass Communication
Faculty of Arts & Humanities, King Abdulaziz University, Jeddah, Saudi Arabia
Abstract. This study sought to examine the perceptions of
Saudi undergraduate students regarding the effect of the
movies and programs of the Video (VCR/ DVD/ VCD) and
television (TV) on Saudi culture. A survey method using a
questionnaire was employed to collect the data for this study. A total of 83 Saudi undergraduate students of whom 58 (or
69.9%) were males and 25 (or 30.1%) were females
participated in this study. Simple descriptive statistics, chisquare and t-test were utilized in the analysis and presentation of data.
The main findings of the analysis revealed that:
1.Video (VCR/ DVD/ VCD) movies and programs affect
Saudi society beliefs in the women's roles and attitudes towards family size more than it affects values towards the importance of family ties.
2. VCR/ DVD/ VCD movies and programs affect Saudi
students' perceptions of the desired immediate family size.
3. The most frequently watched movies among Saudi
students are American followed by Egyptian and Indian movies which are the least viewed movies.
4. The average immediate family size is down to 4.566
from the average 12.699 suggested by the respondents'
extended family size.



Hassan Omar Basfar

1. Introduction
The Saudi Arabian society has undergone major changes through the use of the Video (VCR/ DVD/ VCD) and television (TV). These influences come as a result of watching many hours of foreign cultures on their Video machines and the TV sets. These influences of the Video and TV may affect family ties, family size, studying habits, friendship concept and the use...
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