Leecture 1

Lecture

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Welcome to

Strategic Marketing
MKTG1275

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

About the team
• Dr Ingo Karpen: [e-mail]
Course coordinator
Researcher
Business consultant

• Mr Sherman Chin: [e-mail]
Lecturer and local contact

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

RMIT in Melbourne…

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

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Teaching philosophy
• Linked to practice (cases), based on theory
– Foundation for your job
– Learn in context

• Interactive enjoyment
– Participation; active and passive;
– Having fun together

• Doing our best effort
– Effort pays off
– Transparency/fairness

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

Success factors to pass:
• Assignment 1:

20%

(due week 6, August 17)

• Assignment 2:

20%

(due week 11, September 21)

• Exam:

60%

100%

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

Success factors to pass:
• What we discuss in class is more important than what is written in the book
• Focus on the lecture slides and other offered readings such as articles; the book is simply an add-on

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

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Formalities

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Copyright © 2012 McGraw-Hill Australia Pty Ltd
PowerPoint Slides t/a M arketing Strategy 2e: A Decision-Focused Approach by Walker

Formalities:
• Contact Sherman if you have any questions regarding