TUMAINI UNIVERSITY DAR ES SALAAM COLLEGE
FACULTY OF ART AND SOCIAL SCIENCE
DEPARTMENT OF MASS COMMUNICATION
BMC 318 WRITING FOR PRINT MEDIA
SUKA, ROSENA SIMON
What are the key points you have to consider when writing for magazine and newsletter. What are differences with newspapers.
22nd December, 2012
According to Sarkar.N.(2008) Newsletter is defined as a small publication (as a leaflet or newspaper) containing news of interest based to a special group, that publication. For example Organizations news letters ie Tanzania Public Service College, programme news letter ie Femina Talk Show programme. It is used as a publication (periodical, pamphlet etc) that gets circulated out to its subscribers after a regular time interval. On writing newsletter you make sure the follow the following rules:- 1.
You must consider your audience. It is important to consider the audience because will help you know what content you need print for your newsletter. In this you must take a time in researching what would your audience need to know and interest them? For example an audience made up of women you want be interested in a detailed article explaining how your product works, they will be interested in knowing how this superior product will help them feel better and what problems it will solve.
You must Research your information. In finding any content to give your audience you must do research. Without research, you may put wrong information and mislead your audience. This will include facts, statistics, expert opinions, and quotes to prove the validity of your research. Just make sure to give the source (magazine, website, book) and the name of the expert who provided the information.
You must Choose your content .Topics and sections will make your newsletter more interesting to many readers like a newspaper contains different sections, your newsletter might incorporate similar sections, such as an opinion section, letters to the editor, industry news, and featured articles. Include tips or customer reviews within boxes to break up the layout
Use the five W’S+H questions to give your newsletter printing a news tone - who, what, when, where, and why or how. The best articles incorporate all five of these questions/answers, if applicable. may require some research, including interviewing expert witnesses, but is worth the fifteen minutes it will take to run through a list of questions with the interviewee.
Use easy language and readable. In writing newsletter you must use short, concise, and easy-to-understand language in order to make your audience to understand.
Use interesting headlines. In preparing newsletter you must use an interesting headlines. Avoid using un interesting headlines readers will never read your article Headlines are one of the keys to creating loyal readers, since a well-written headline means a well-read article means a well-read newsletter.
Avoid using long paragraph. if your articles are more than a few paragraphs long, use subheadings to break up the text.
Proofread. After writing your articles, proofread for typos and then edit all articles for consistency of tone and voice. Never leave proofreading to your spell and grammar check tools.
According to online dictionary of business defines a "magazine" as a periodical with a popular focus, i.e. aimed at the general public, and containing news, personal narratives, and opinion. Magazines use vocabulary understandable to most people, and often have lots of eye-catching illustrations.
In preparing magazine there are some key consideration on guiding as follows:- 1.
Elements of story-telling . Like fiction (i.e. the novel), magazine writing has an element of entertainment. The magazine writer shows scenes...
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