Keen Footwear Case 1

Only available on StudyMode
  • Download(s) : 107
  • Published : April 10, 2013
Open Document
Text Preview
MNGT 2600 – Svyantek
Case 1 Grading Form
Keen Footwear

Cover Sheet
| Possible Points | Your Score|
Executive Summary * Description and context of data * Question to be addressed in analysis * Key Results * Primary conclusions which can be drawn from the analyses * Recommendations to the executive| 2.0| | Appendix * Table of Contents * Includes all tables and graphics * Reference software used for analysis * complete data file on one page| 1.5| | Country of Origin (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels| 1.0| | Top Keywords (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels| 1.0| | Online Retailer (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels| 1.0| | Visit by Search Engine (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels| 1.0| | Page Visits (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels| 1.0| | Written Communication Skills * Paragraph logically organized with development * Clear and concise language * Few grammatical errors or spelling errors| 1.0| | Header * All pages (cover, summary, appendices, data file, etc.) * Name, section number, Banner Identification| 0.5| | TOTAL SCORE| 10.0| |

Executive Summary

The data below summarizes the findings of Keen, Incorporated’s website visits. According to the data, it is apparent that the majority of business, exactly 84 percent, for Keen shoes is from the United States. Keen has been successful making their name popular in the shoe making industry since just under half of internet searches for Keen merchandise is for Keen shoes. The Keen page is where 49 percent of the purchases are made,...
tracking img