APPLE CASE STUDY:
Information Systems in Business
-CEO Steve Jobs purchased SoundStep from Jeff Robbin, who wrote codes from scratch to develop the first version of iTunes for the mac. Jobs envisioned a portable iTunes like a discman, 9 months later iPod was born.
-Jobs wanted an online store, 18 months after the launch of the iPod, Apples iTunes Music Store opened for business.
-Apple- Goal to sell 1 million songs in the first 6 months, sold the songs in 6 days.
-John Lin created a remote control.
-There are 500 accessories, 75% of all iPod owners purchase at least one accessory, so 30 million accessories have been sold. iPod economy could be as high as $6 billion. Music industry is suffering. Nike and Apple partnered to create the Nike iPod SportKit, but they discovered that users were becoming a surveillance target.
Information technology goals:
-Reduce costs/improve productivity
-Improve customer satisfaction/loyalty
-Create competitive advantage
-Streamline supply chain
Businesses operate by functional areas often called functional silos. These areas are interdependent, so they must work together and not be a “silo.”
Examples of departments= accounting, finance, marketing, human resources, management information systems, and operations management.
Information technology is a field concerned with the use of technology in managing and processing information. It represents business success and innovation.
Management information systems (MIS) is a general name for the business function and academic discipline covering the application of people, technologies, and procedures- collectively called information systems- to solve business problems.
Data- raw facts that describe characteristic or an event.
Information- data converted into meaningful and useful context.
Business intelligence refers to applications and technologies that are used to gather, provide access to, and analyze... [continues]
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