Itm Exam 1 Study Guide

Page 1 of 16

Itm Exam 1 Study Guide

By | Jan. 2013
Page 1 of 16
Chapter 1
APPLE CASE STUDY:
Information Systems in Business
-CEO Steve Jobs purchased SoundStep from Jeff Robbin, who wrote codes from scratch to develop the first version of iTunes for the mac. Jobs envisioned a portable iTunes like a discman, 9 months later iPod was born. -Jobs wanted an online store, 18 months after the launch of the iPod, Apples iTunes Music Store opened for business. -Apple- Goal to sell 1 million songs in the first 6 months, sold the songs in 6 days. -John Lin created a remote control.

-There are 500 accessories, 75% of all iPod owners purchase at least one accessory, so 30 million accessories have been sold. iPod economy could be as high as $6 billion. Music industry is suffering. Nike and Apple partnered to create the Nike iPod SportKit, but they discovered that users were becoming a surveillance target.

Information technology goals:
-Reduce costs/improve productivity
-Improve customer satisfaction/loyalty
-Create competitive advantage
-Generate growth
-Streamline supply chain
-Global expansion

Businesses operate by functional areas often called functional silos. These areas are interdependent, so they must work together and not be a “silo.” Examples of departments= accounting, finance, marketing, human resources, management information systems, and operations management.

Information technology is a field concerned with the use of technology in managing and processing information. It represents business success and innovation.

Management information systems (MIS) is a general name for the business function and academic discipline covering the application of people, technologies, and procedures- collectively called information systems- to solve business problems.

Data- raw facts that describe characteristic or an event.
Information- data converted into meaningful and useful context.

Business intelligence refers to applications and technologies that are used to gather, provide access to, and analyze...