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Investment Portfolio

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Investment Portfolio
Originally named The American Rolling Company, AK Steel has humble roots coming from a small town in Middletown, Ohio in 1899. Now it’s a big time steel manufacturer with revenue in the billions, and a worldwide network. AK produces mainly all steel products such as stainless, electrical, and carbon. With the majority of its production geared towards the auto industry, it plays a large role in the manufacturing industry. Yet as any company AK has its flaws, and has suffered in law suits for having a negative environmental record. http://www.nytimes.com/2011/07/27/business/steel-makers-warn-of-lower-third-quarter-earnings.html?ref=aksteelholdingcorp&_r=0 http://www.bloomberg.com/news/2013-11-04/u-s-steelmakers-rise-as-goldman-predicts-recovery.html
The economy has a major effect on everything, and AK steel is no exception. Due to the stagnant growth in the economy steel prices have dropped, and has caused AK to have a surplus in supply. Which is causing its stock prices to plummet, and at this point is barely just breaking even. Yet there is still hope for them in with companies such as Goldman Sachs has raised their ratings for AK. They project a comeback in the market for steel manufacturers, and see them gaining potential with in the coming years. Even thou the economy at times feels as if it was stagnant, it is not and is just moving at a sluggish pace. So if you are thinking steel you’re in for long haul, and as the economy gains a steady moving pace so will AK Steel.
AK Steel
Strengths

* Cost advantage
* Effective communication
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
* Reputation management

Weaknesses

* Poor supply chain
* Pollution

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Online
* Product and services expansion

Threats

* Competition
* Economic slowdown
* External changes
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