Introduction to Strategic Management
Introduction to
Strategic Management
Prof. Li Choy Chong
Chair of International Management (South East Asia) and
Director, Asia Research Centre, University of St. Gallen,
Senior Advisor, Office of the Economy, Canton of St. Gallen, Switzerland
Executive Director, ASEAN Learning Network
September 2012
Introduction to Strategic Management
- Understanding the Concept
- A Definition
- Common elements in successful strategy
- The Basic Framework: Link between Firm and its environment - What is strategy?
- Source of superior profitability
- Levels of Strategy and Organization Structure
- Rationalist vs. Process School and a Critique of
- Strategic Management
- Strategy Making: Design or Process
- Multiple Roles of Strategy
- Role of Analysis
- Evolution of the Strategic Management idea and practice since the 1950s
Prof. Li-Choy Chong
Introduction Strategic Management.ppt
University of St. Gallen
2
Defining Strategic Management
Strategic Management is a process which is set up to achieve an organization’s vision (and goals) efficiently by ensuring an excellent fit between the organization’s future resources, especially its competencies, and future operating environments or contexts, (both internal and external), in order to guide and facilitate present and future decision making and executive actions to perform the necessary tasks to accomplish the organization’s mission, through a realistic assessment of the current and future operating environments (or contexts) as well as the acquisition and development of the requisite resources and competencies for the future.
For a business firm, such a holistic process must necessarily provide it with the competitive advantages to succeed in the market. (Li-Choy CHONG, 2009)
Prof. Li-Choy Chong
Introduction Strategic Management.ppt
University of St. Gallen
3
This Course on Strategic Management
This course introduces students to the perspective and practice of
Strategic Management
Prof. Li Choy Chong
Chair of International Management (South East Asia) and
Director, Asia Research Centre, University of St. Gallen,
Senior Advisor, Office of the Economy, Canton of St. Gallen, Switzerland
Executive Director, ASEAN Learning Network
September 2012
Introduction to Strategic Management
- Understanding the Concept
- A Definition
- Common elements in successful strategy
- The Basic Framework: Link between Firm and its environment - What is strategy?
- Source of superior profitability
- Levels of Strategy and Organization Structure
- Rationalist vs. Process School and a Critique of
- Strategic Management
- Strategy Making: Design or Process
- Multiple Roles of Strategy
- Role of Analysis
- Evolution of the Strategic Management idea and practice since the 1950s
Prof. Li-Choy Chong
Introduction Strategic Management.ppt
University of St. Gallen
2
Defining Strategic Management
Strategic Management is a process which is set up to achieve an organization’s vision (and goals) efficiently by ensuring an excellent fit between the organization’s future resources, especially its competencies, and future operating environments or contexts, (both internal and external), in order to guide and facilitate present and future decision making and executive actions to perform the necessary tasks to accomplish the organization’s mission, through a realistic assessment of the current and future operating environments (or contexts) as well as the acquisition and development of the requisite resources and competencies for the future.
For a business firm, such a holistic process must necessarily provide it with the competitive advantages to succeed in the market. (Li-Choy CHONG, 2009)
Prof. Li-Choy Chong
Introduction Strategic Management.ppt
University of St. Gallen
3
This Course on Strategic Management
This course introduces students to the perspective and practice of