Introduction of Event Marketing

Topics: Asian Games, Multi-sport event, Olympic Games Pages: 5 (1554 words) Published: April 21, 2013
In the following, the feasibility analysis will define whether possible to organize the Game before 2030 in Hong Kong. game refers to the biggest multi-sport games after the Olympic game. There are 58 disciplines in this game. Also, it is the biggest event in the Asian countries. This game is helped by the Olympic Council of China. They're part of member organized the event every four years. (Olympic Council of China) Feasibility analysis

1. This event is a good idea
Asian game can increase the awareness of sporting and the Hong Kong athletes can exchange the experience and communicate with another sport man/sport woman. It can improve the sporting infrastructure in Hong Kong and to meet the international standard of these sport equipments. Through the communication with other countries athlete, it can exchange the experience to gain more knowledge to perform the sport and the sport event well even to create the opportunity to organize another sport event to do so.

Moreover, it can increase the importance of sport, to deliver the message of becoming a healthier person through sufficient physical exercise. It can increase the people’s willingness to doing exercise because they can know more about the sporty stuff via the Asian Game too.

This game can attract more tourists to come to Hong Kong to visit the event and to visit the many attractions here to raise the reputation on it. 2. We have the skills required to plan and run the event

In the past, Hong Kong held 5th East Asian game successfully. (Agency for volunteer service) This organization helps to enroll the volunteers to involvement in the East Asian Game previously. It is important for us to organize the similar event like the Asian Games. Moreover, Hong Kong Leisure and Cultural Services Department organize amount of the sport event successfully in Hong Kong (Appendix 3)

We have the experience in conducting the sport event like Hong Kong Seven. It enriches our experience in sports event. (Hong Kong Sevens) Moreover, in 2008, Olympic and Paralympics Equestrian Events also organized in Hong Kong successfully.

Moreover, we can seek the Olympic Council to transfer experience and allocate the helpers and planners to us to facilitate the event. Asian Game since 1951 and it held 16 times so as to have many good examples to refer with.

In this case, we can sure the necessary skills, knowledge and capabilities can be fulfilled through various sources to support with. 3. Community is supporting the Asian games
There are two aspects to decide whether the community support. It refers to the government approvals and publicity efforts.

Since we have enough skills, well-planning, and effective in allocating resources, it is not hard to get the government to approve this Asian Game. The supporting documents and evidence needs to submit to the government to get the permit. Before submitting to the government, we should seek the options of the residents who are nearing the event’s location.

Normally, we need some helpers to collect the option of the residents, to conduct the survey with the citizen to persuade them to involve in this event. In this case, most of them will agree with the event because it is the international sport event and can enhance the reputation of Hong Kong.

After the agreement of them, we need the publicity to help us to promote the event in a positive way to gain the government approve and support. 4. We have the infrastructure in the community
The place that used to conduct the sport event is sufficient. There are many locations available to conduct the event. We can use the resources that are used in East Asian Games previously.

Firstly, the Victoria park swimming pool is available to organize the swimming competition. (Appendix 1) There have the parking space near the Swimming pool Also, it's near the Tin Hau MTR station, have a bus stop on the Hing Fai Street (Appendix 2) In addition, there is Taxi stop, Mini...
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