Intro to Marketing Final Review

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1. Explain the importance of the marketing mix.

Product
Price
Promotion
Place

2. Describe and analyze the marketing management functions.

Developing marketing strategies and plans
Capturing marketing insights
Connecting with customers
Building strong brands
Shaping marketing offerings
Delivering value
Communicating value
Creating long term growth

3. Explain the elements of a marketing plan.

Executive Summary
Situation Analysis
Marketing Summary
Target market
Market Demographics
Geographics
Demographics
Behavior factors
Market Needs
Trends and Growth
S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Keys to Success
Critical Issues
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Distribution
Price
Advertising and Promotion
Customer Service
Marketing Research
Financials
Breakeven Analysis
Sales Forecast
Expense Forecast
Controls
Revenue
Expenses
Customer Satisfaction
New Product Development
Implementation
Marketing Organization
Organization Chart
Contingency Planning
Difficulty and Risks
Worst Case Scenario

4. Describe the stages of the product life cycle.

Introduction
Growth
Maturity
Decline

5. Explain and analyze the advantages and disadvantages of entering...
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