SCHOOL OF BUSINESS
NGUYỄN MẠNH KHÁNH THƯƠNG
Internship Company: HOANG QUAN CONSULTING TRADING SERVICE REAL ESTATE CORPORATION Internship Start Date: June 4, 2012Internship Finish Date: August 10, 2012 Number of internship day: 45Type of Internship: Marketing
Internship Advisor Stamp of the Company
(Full name, Position)
Table of Content
I. EXECUTIVE SUMMARY3
II. DESCRIPTION OF THE COMPANY 4
1. History of the company 4
2. Products 5
4. Contact information 6
5. The Organization chart7
6. The company’s performance and development trend9
III. INTERNSHIP ACTIVITIES10
IV. SUGGESTION FOR THESIS TOPIC13
V. ASSESSMENT OF THE INTERNSHIP13
VII. APPENDICES AND SUPPLEMENTARY MATERIALS15
I. EXECUTIVE SUMMARY
Hoang Quan Consulting Trading Service Real Estate Corporation is a Shareholding company which has six subsidiary companies in a various business sectors. However, the major sector is still Real Estate with more than 500 employees. Additionally, the company has 10 Real Estate Trading Centers in Vietnam and representative offices in foreign countries. Hoang Quan Corporation also listed in HOSE stock market (the security code is HQC). The performance of Hoang Quan Corporation is generally good although the real estate market has been fraught with many difficulties currently. During 12 years, the extremely thorn beginning but not the least opportunities, the company always try to maintain the culture which is “Knowledge, Creativeness, Pioneer” to make big steps and become a strong enterprise in Vietnam. Nowadays, the company’s trend is investing and developing into real estate, finance and education. Moreover, Hoang Quan also joins in new business sectors such as agricultural products export and construction materials in 2012.
During the internship period at Marketing Department of Hoang Quan Corporation, I have learned many knowledge and experiences from the real business environment. Through internship activities, I have gained skills of writing, editing press releases and business letters as well as communicating with the Press. Furthermore, I learn several lessons about marketing strategies through directly contributing ideas to marketing plans of new projects. I also had chances to practice knowledge about marketing research that I have had studied at the university by designing the questionnaire in order to conduct the research about customers and demands of low-price apartment in Ho Chi Minh City.
In general, the internship periods provided me with many chances to experience working environment at a real company. A combination between marketing field which is my major at school and real estate which is an unfamiliar business sector for me is interesting and full of challenges. This internship gives me many lessons and fun as well as ideas for thesis topic in the last academic year.
II. DESCRIPTION OF THE COMPANY
1. History of the company
Hoang Quan Consulting Trading Service Real Estate Corporation (Hoang Quan Corporation) has 12 years of history. It goes together with the development in terms of scale and number of subsidiary companies. Consequently, business sectors of Hoang Quan are diversified, the name as well as business entity also changes during each operation periods. * In August 2000, Hoang Quan Consulting Trading Service Real Estate Limited Liability Company was established. After that, it changed from Brokerage into Investment Company. * In 2002, Hoang Quan Appraisal Limited Liability Company, which is a subsidiary company, was established. * Continuously, the company changed from real estate broker into real estate investment project developer and decided to establish two new subsidiary...