International Organizations and Operations: an Analysis of Cross-Cultural Communication Effectiveness and Management Orientation (Article Review)

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ARTICLE REVIEW :

INTERNATIONAL ORGANIZATIONS AND OPERATIONS: AN ANALYSIS OF CROSS-CULTURAL COMMUNICATION EFFECTIVENESS AND MANAGEMENT ORIENTATION

AUTHOR: EPHRAIM OKORO, PHD HOWARD UNIVERSITY

DONE BY: WANGSA MAJU
Article which is going to be analized is: International Organizations and Operations: An Analysis of Cross-Cultural Communication Effectiveness and Management Orientation Author: Ephraim Okoro, PhD Howard University

1.0 Introduction

Cross-cultural communication has been the topic of research of various disciplines for a long time. Globalization phenomena brought upon growth and internationalization of businesses, consequently resulting in necessity and practicality of studying cross-cultural communication. With the increase in number of business opportunities beyond national borders, many firms choose to expand their operations abroad often without acknowledging that the potential financial prosperity may turn into disastrous situation due to the implications of cross-cultural communication with business partners outside of own culture. Author in this article trys to emphasize on importance of understanding cross – cultural communication, because of misunderstanding companies can suffer of financial loses. At the and he is also trying to give some solutions for this problem.

2.0 Summary
A common misconception among the managers of small firms is that business communication is believed to be universal and not affected by cultural differences. However, it is evident that individuals brought up in different cultures think and behave inversely, even in business context. In a global environment the ability to communicate effectively can be a challenge. Even when both parties speak the same language there can still be misunderstandings due to ethic and cultural differences. Over the last decade, there have been countless examples from the business sector that demonstrate how poor communication can lead to poor organizational...
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