Air Asia adopted information technologies strategically to integrate the operations and coordinate all the business and management functions. There are respectively 3 information management system used by Air Asia. Air Asia has implemented all the three systems in their marketing,sales activity and as well as in their operating chain.
(1)Yield Management System (YMS)
•YMS has aided AirAsia to increase the revenue by offering higher discounts, more frequently during off-peak times while raising prices only marginally for peak times. •taking into account the operating cost and aids AirAsia to optimize prices and allocate capacity to maximize the expected revenues by 2 levels.
a) Seat : Seats are available at various prices in different points of time. A reservation done at a later date. Will be charged more than the one done earlier for the same seat. b) Route : By adjusting prices for routes and destinations that have a higher demand when compared to others.
(2)Computer Reservation System (CRS)
•An integrated web-enabled reservation and inventory system suite powered by Navitaire’s Open Skies technology that includes Internet, call center, and airport departure control functionality. •Satisfy the unique needs of AirAsia’s process to efficiently streamline operations.
By using this system, Air Asia managed to expand their customer circle from 2 millon passangers to extraordinary of 7.7 million passengers world wide in just two years.
Enterprise Resource Planning System (ERP)
•An integrated ERP solution powered by Microsoft Business Solutions (MBS) on Microsoft technology platform which is implemented by Avanade consultants.
•With the robust ERP technology platform, AirAsia is able to successfully maintain process integrity, reduce financial month-end closing processing time, speeds up reporting and data retrieval process.