Impact of Tv Channels

Only available on StudyMode
  • Download(s) : 401
  • Published : April 27, 2013
Open Document
Text Preview
Global Journal of Management and Business Research
Volume 12 Issue 17 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853

Impact of Television Food Channels on Society
By Suhail Aziz Zaidi, Sehrish Suhail Zaidi & Muhammad Akram Naseem University of Lahore, Pakistan Abstract - The objective of this is paper to study the impact of TV food channels on society, with respect to economic, social and psychological aspects. Survey method is used to collect the primary data. In subcontinent eating is source of pleasure, entertainment, fun, and way to express love & respect to others. No clear evidence, but assumed by anthropologists that cooking fires began only about 250,000 years ago, accidently. Television is most effective means of communication; it has altered our activities, family and social interaction patterns, cultural practices, domestic & personal expenditure, and has greatly influences in decision making procedure. In Pakistan there are three 24-hours dedicated food channels, and study depicts they have created three factors in society i.e. Improvement, Change, and Awareness.

Keywords : Food, Change, Impact, TV Food Channels, Effective Means, Society. GJMBR-B Classification : FOR Code :150401 JEL Code:I31, I38

Impact of Television Food Channels on Society
Strictly as per the compliance and regulations of:

© 2012. Suhail Aziz Zaidi, Sehrish Suhail Zaidi & Muhammad Akram Naseem. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/bync/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Impact of Television Food Channels on Society
Suhail Aziz Zaidi , Sehrish Suhail Zaidi & Muhammad Akram Naseem Abstract - The objective of this is paper to study the impact of TV food channels on society, with respect to economic, social and psychological aspects. Survey method is used to collect the primary data. In subcontinent eating is source of pleasure, entertainment, fun, and way to express love & respect to others. No clear evidence, but assumed by anthropologists that cooking fires began only about 250,000 years ago, accidently. Television is most effective means of communication; it has altered our activities, family and social interaction patterns, cultural practices, domestic & personal expenditure, and has greatly influences in decision making procedure. In Pakistan there are three 24-hours dedicated food channels, and study depicts they have created three factors in society i.e. Improvement, Change, and Awareness.

α

σ

ρ

Keywords : Food, Change, Impact, TV Food Channels, Effective Means, Society. I.

Introduction

n this world people eat to live, but in subcontinent eating is more than that, it is source of pleasure, entertainment, fun, and way to express love & respect to others, it is enriched with cultural, psychological, emotional, and even religious significance; from Mughal Emperor to common man everyone was found of delicious and spicy food. The spices of sub-continent holds a great history with them these rare and precious spices attracted the Europeans and British in this way that they came to subcontinent for trade of spices, and occupied the subcontinent. There is no clear evidence as to when the practice of cooking food was first conceived, most anthropologists believe that cooking fires began only about 250,000 years ago, when hearths started appearing. Cooking was invented as far back as 1.8 million to 2.3 million years ago, whereas other researchers believe that cooking was invented as late as 40,000 or 10,000 years ago. Primitive humans may first have savored roast meat by chance, when the flesh of a Author α : M.Phil. Scholar, Lahore Business School, University of...
tracking img