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CAVUMFM_i-1v2

10/12/07

4:42 PM

Page i

International
Business
Strategy, Management,
and the New Realities

S. Tamer Cavusgil
Michigan State University

Gary Knight
Florida State University

John R. Riesenberger
Executive in Residence, CIBER
Michigan State University

Upper Saddle River, New Jersey, 07458

CAVUMFM_i-1v2

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Page ii

Library of Congress Cataloging-in-Publication Data
Cavusgil, S. Tamer.
International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Reisenberger.
p. cm.
Includes bibliographical references and index.
ISBN 0-13-173860-7 (alk. paper)
1. International business enterprises--Management. I. Knight, Gary, 1939- II. Riesenberger, John R., 1948- III. Title.
HD62.4.C389 2008
658'.049--dc22
2007041181

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ISBN-13: 978-0-13-173860-7
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Update

CAVUMFM_i-1v2

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4:42 PM

Page iii

Dedicated to...
This book is dedicated to: my parents, Mehmet and Naciye
Cavusgil, who never received much formal education but
passed on a deep sense of appreciation for knowledge to their children; my wife Judy and my children Erin and Emre Cavusgil ,
who graciously provided much-needed understanding, support,
and encouragement; and my students whom I had the
opportunity to mentor over the years.

S. Tamer Cavusgil
East Lansing, Michigan
To my wife Mari, for her patience, intellect and adventurous spirit, and to Bill and Audrey for being great parents and role ,
models.

Gary Knight
Tallahassee, Florida
This book and the accompanying knowledge portal are dedicated to my parents, Richard and Marie Riesenberger, for their example, many sacrifices and love. To my wife and best friend, Pat, for...
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