Ibm Text Book

Topics: International trade, Foreign exchange market, International economics Pages: 92 (10852 words) Published: January 15, 2013


4:42 PM

Page i

Strategy, Management,
and the New Realities

S. Tamer Cavusgil
Michigan State University

Gary Knight
Florida State University

John R. Riesenberger
Executive in Residence, CIBER
Michigan State University

Upper Saddle River, New Jersey, 07458



4:42 PM

Page ii

Library of Congress Cataloging-in-Publication Data
Cavusgil, S. Tamer.
International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Reisenberger.
p. cm.
Includes bibliographical references and index.
ISBN 0-13-173860-7 (alk. paper)
1. International business enterprises--Management. I. Knight, Gary, 1939- II. Riesenberger, John R., 1948- III. Title.
HD62.4.C389 2008

Editor-in-Chief: David Parker
Senior Development Editor: Lena Buonanno
Product Development Manager: Ashley Santora
Assistant Editor: Kristen Varina
Editorial Assistant: Elizabeth Davis
Director of Development: Steve Deitmer
Media Project Manager: Ashley Lulling
Marketing Manager: Patrice Jones
Senior Managing Editor: Judy Leale
Project Manager, Production: Kevin H. Holm
Permissions Project Manager: Charles Morris
Senior Operations Supervisor: Arnold Vila
Senior Art Director: Maria Lang
Interior Design:
Cover Design:

Cover Illustration/Photo:
Illustration (Interior):
Multimedia Artist: [If applicable]
Director, Image Resource Center: Melinda Patelli
Manager, Rights and Permissions: Zina Arabia
Manager: Visual Research: Beth Brenzel
Manager, Cover Visual Research & Permissions:
Karen Sanatar
Image Permission Coordinator: Angelique Sharps
Photo Researcher: Sheila Norman
Composition: Prepare
Full-Service Project Management: Prepare Inc.
Printer/Binder: R.R. Donnelly; Phoenix Color Corp.

Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text (or on page 640). Copyright © 2008 by Pearson Education, Inc., Upper Saddle River, New Jersey, 07458. Pearson Prentice Hall

All rights reserved. Printed in the United States of America. This publication is protected by Copyright and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. For information regarding permission(s), write to: Rights and Permissions Department. Pearson Prentice Hall™ is a trademark of Pearson Education, Inc. Pearson® is a registered trademark of Pearson plc

Prentice Hall® is a registered trademark of Pearson Education, Inc. Pearson Education, LTD.
Pearson Education Singapore, Pte. Ltd
Pearson Education Canada, Ltd.
Pearson Education–Japan

Pearson Education Australia PTY, Limited
Pearson Education North Asia Ltd
Pearson Educación de Mexico, S.A. de C.V.
Pearson Education Malaysia, Pte. Ltd

10 9 8 7 6 5 4 3 2 1
ISBN-13: 978-0-13-173860-7
ISBN-10: 0-13-173860-7




4:42 PM

Page iii

Dedicated to...
This book is dedicated to: my parents, Mehmet and Naciye
Cavusgil, who never received much formal education but
passed on a deep sense of appreciation for knowledge to their children; my wife Judy and my children Erin and Emre Cavusgil ,
who graciously provided much-needed understanding, support,
and encouragement; and my students whom I had the
opportunity to mentor over the years.

S. Tamer Cavusgil
East Lansing, Michigan
To my wife Mari, for her patience, intellect and adventurous spirit, and to Bill and Audrey for being great parents and role ,

Gary Knight
Tallahassee, Florida
This book and the accompanying knowledge portal are dedicated to my parents, Richard and Marie Riesenberger, for their example, many sacrifices and love. To my wife and best friend, Pat, for...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Text Books Essay
  • IBM Essay
  • Essay on Ibm
  • Ibms Essay
  • Essay on Text
  • Practical Book Review of Petersen Text Essay
  • Essay on Text
  • text Research Paper

Become a StudyMode Member

Sign Up - It's Free