1. Sender: Must know exactly the message that is to be sent, if this stage is unclear, the rest of the stages can only get worse. 2. Message: This must be in the correct form and language for the recipient. The message must be designed with the receiver in mind. 3. Recipient: The person or place where the message is targeted. 4. Reaction: The recipient has to respond to the message correctly. 5. Feedback: The sender must be sent a reply.
When communication is successful:
* Encourage easier change
* Develop commitment amongst staff, which will enhance motivation * Enable coordination within the organization to be more effective, therefore ensuring that the implementation of plans and strategies is more effective and efficient When communication is not successful:
* Problems not getting spotted or addressed
* Leadership becoming isolated and following events not shaping them * The size of the organization has grown too large to work effectively If there is inadequate communication, business consider to:
* Develop flatter structures of management (less levels of management) * Develop more empowerment amongst workers
* Offer better employee training
* Control the volume of communication
* Make certain that all who need to know are included and know the objectives aimed for
Possible threats to be aware of:
* Firms growing in size via mergers and takeover may disrupt existing channels and methods of communication as there may be a difference in culture, global ethics, sales, etc. * The problems of global enterprises are that the scale of communication required and the problems will be much more significant than for a national business. Types of communication
* Internal: Exchange of information within the organization * Formal: Through email, memos, company reports, team meetings, letters, strategy documents, and they don’t have to be written. * Informal: Could be verbal or non-verbal, and can be communicated through social or group gatherings, or through the company gossip. * External: Exchange of information with external individuals and firms which may include many or all the stakeholders of the firm Advantages of technology
* Provides cheap and effective communication and advertisement. * Fast and capable of handling huge traffic numbers
* Reduces the need for other forms of communication such as letters * Allows payment to be made in a variety of ways and across huge distances * Allows for automatic reordering of items
Disadvantages of technology
* Resistance to change amongst both employers and employees * The cost of installation and repairs along with training * The speed at which it becomes updated
* The sheer volume of data that is stored might actually reduce efficiency Barriers to effective communication
* Barriers reduce productivity within the firm and are likely a cause of diseconomies of scale in a firm. However they may also be the result of attitudes and cultural misunderstandings.
Problems of barriers:
* The givers of information may use a language that is not understood by those receiving the information * Too much information may be transmitted in one load and the receivers can’t cope with the complexity of the volume * The wrong channel or medium of communication may have been selected, so reducing its effectiveness * The corporate culture of an organization may not promote the sharing of communication flows * Cultures, time zones, languages and access to technology might reduce the impact of a certain form of communication * Information may be incomplete and so reduce its usefulness * Distractions may make understanding difficult
Effective communication is important because:
* It influences employee...