HUL Rural Marketing
UNDER THE SUPERVISION OF: SUBMITTED BY:
Dr. banasree DeyGroup 1, PGDM(M) 2011-2013
“Our history is a story of growth powered by ideas and values. Products, brands and profits followed in their wake. And while we will change to meet the challenges of our times, our values will not.” Harish Manwani (Chairman)
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company (FMCG) with a heritage of over 75 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.
The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €46.5 billion in 2011. Unilever has about 52% shareholding in HUL.
We work to create a better future every day. We to help people feel good look good and get more out of life with brands and services that are good for them and good for others. We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.
HUL Heritage in India
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it began an era of marketing branded Fast Moving Consumer Goods (FMCG). In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). In November 1956, these three companies merged to form Hindustan Lever Limited. In June 2007, the company was renamed Hindustan Unilever Limited.
A quick look of HUL history…
“Our history is a story of growth powered by ideas and values. Products, brands and profits followed in their wake. And while we will change to meet the challenges of our times, our values will not.’’ Harish Manwani (Chairman) Hindustan Uniliver Limited Year| Events|
1888| Sunlight soap introduced in India|
1895| Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata and Karachi| 1902| Pears soap introduced in India|
1905| Lux soap and Lux flakes introduced|
1913| Vim scouring powder introduced|
1930| Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie| 1931| Hindustan Vanaspati Manufacturing Company registered on November 27th;Sewri factory site bought| 1932| Vanaspati manufacture starts at Sewri|
1933| Application made for setting up soap factory next to the Vanaspati factory at Sewri; Lever Brothers India Limited incorporated on October 17th| 1937| Prakash Tandon, one of the first Indian covenanted managers, joins HVM| 1941| Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; Company acquires own sales force| 1947| Pond's Cold Cream launched|
1956| Three companies – Lever Brothers India Limited, Hindustan Vanaspati Manufacturing Company Limited and United...