Htm 491 Purdue
HTM 49111
BEVERAGE OPERATION MANAGEMENT
UNIT 3- HISTORY OF BEVERAGE MANAGEMENT
INSTRUCTIONAL OBJECTIVES
Describe the history of fermentation and distillation from man's earliest discovery through the age of industrialization including- the influence of the Roman Empire; Anglo-Saxon peoples; the early British ale industry and the age of discovery (17th- 18th centuries).
- Define the terms aqua vitae, alembic, arak, tabernae and mead and discuss their historical significance with beverage alcohol.
- Describe the development of the tavern in medieval England and in Colonial America and explain its influence on the growth of the spirits industry.
- Compare and contrast the differences and similarities between the Colonial British government and the early American federal government on the production and regulation of the spirits industry in America.
- Describe the temperance movement in 19th and 20th century America and identify the key figures in the growth of this movement.
- Describe the period of Prohibition in the United States and its impact both historically and now.
- Define the term the neo-prohibitionist movement and describe how this can influence the attitudes and laws within a community regarding beverage alcohol.
- Describe and discuss the distribution, consumption and laws regulating beverage alcohol in the United States and specific other countries.
- Describe the legal system involved in the production, distribution and sale of beverage alcohol (spirits, beer and wine) in the United States and the challenges faced by each industry.
HISTORY OF ALCOHOL
The first drink known to man was water. Water was a necessity of life - so man learned to regulate his movements around the flow of water. Early man discovered the pleasures of fermented drink when some grapes gathered for eating were overlooked and left in a container where they began to ferment. Alcohol is made naturally when single-cell living substances called yeast, come into
BEVERAGE OPERATION MANAGEMENT
UNIT 3- HISTORY OF BEVERAGE MANAGEMENT
INSTRUCTIONAL OBJECTIVES
Describe the history of fermentation and distillation from man's earliest discovery through the age of industrialization including- the influence of the Roman Empire; Anglo-Saxon peoples; the early British ale industry and the age of discovery (17th- 18th centuries).
- Define the terms aqua vitae, alembic, arak, tabernae and mead and discuss their historical significance with beverage alcohol.
- Describe the development of the tavern in medieval England and in Colonial America and explain its influence on the growth of the spirits industry.
- Compare and contrast the differences and similarities between the Colonial British government and the early American federal government on the production and regulation of the spirits industry in America.
- Describe the temperance movement in 19th and 20th century America and identify the key figures in the growth of this movement.
- Describe the period of Prohibition in the United States and its impact both historically and now.
- Define the term the neo-prohibitionist movement and describe how this can influence the attitudes and laws within a community regarding beverage alcohol.
- Describe and discuss the distribution, consumption and laws regulating beverage alcohol in the United States and specific other countries.
- Describe the legal system involved in the production, distribution and sale of beverage alcohol (spirits, beer and wine) in the United States and the challenges faced by each industry.
HISTORY OF ALCOHOL
The first drink known to man was water. Water was a necessity of life - so man learned to regulate his movements around the flow of water. Early man discovered the pleasures of fermented drink when some grapes gathered for eating were overlooked and left in a container where they began to ferment. Alcohol is made naturally when single-cell living substances called yeast, come into